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Looking Back on 2017 and Looking Ahead at 2018


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Nov 20 2017
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Looking Back on 2017 and Looking Ahead at 2018

2017 was an innovative and exciting year for the tech world. From Elon Musk’s ambitious plans to transform transportation with plans for a Hyperloop to autonomous cars becoming a reality with companies like Mercedes-Benz and Ford, the transportation sector will never be the same. Transportation was not the only area of innovation and excitement in 2017. With products like Alexa and Echo already household names, artificial intelligence was definitely on the rise in 2017 and will continue to soar in the coming years with companies like Google, Apple and Microsoft cornering this market. With 2018 approaching, the tech world will be gearing up for yet another exciting and innovative year. A huge trend that continues to emerge in 2018 is the development of artificial intelligence (AI). Narrow AI, which involves a machine learning a specific task, is where the action is currently....


Is Digital an Expense or an Investment?


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Nov 20 2017
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Is Digital an Expense or an Investment?

Interacting with customers, going to market, and carrying out operations is being transformed by digitization. Although the transformation is complex and time consuming, it is critical in giving businesses the potential to reinvent work and change the way they function fundamentally. There is great value in digital investment. A recent Forrester study reveals that a large percentage of executives believe that half of their revenue will be influence by digital by 2020. So, if you are moving slowly and cautiously in your  approach to digitization, you better believe that your competitors are not!   It is vital for a company to take an enterprise-wide view during the planning process to fully align their investments in their overall digital strategy. To insure that your company is getting a positive return on digital investment, digital ROI is implemented. The digital ROI framework is a...


Weekly Roundup: DevDigital is going out with a bang in 2017!


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Nov 18 2017
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  Weekly Roundup: 3 Reasons Why DevDigital is Going Out with a Bang in 2017!   It's Weekly Roundup time! As always, we've got a million exciting things happening at DevDigital. The end of year is fast approaching and we've been launching a TON of custom websites for our clients to finish out 2017 with a bang. There's nothing like showing off a shiny new website or app at your Office Parties.     Obits on Demand  OBITUARIES ON DEMAND!?! Yes, it's a thing! And yes, there's an app for that! A 86 year old man, John Haswell, from Nashville, came up with an idea for an easier and more cost efficient method for obituaries. With a quick google search, he came across DevDigital and the rest was history. His mind set was making lives easier for seniors, and that he accomplished. With this app, you are able to create a personal and more in depth obituary than the generic, basic ones you see in...


DMVs Are Saving Resources By Going Digital


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Jul 01 2017
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DMVs Are Saving Resources By Going Digital

Most people don't understand the logistics involved in operating some of the most crucial services, businesses, and brands. The time, resources, and processes that keep operations running smooth are often overlooked until innovation occurs. Once customers experience a faster, enjoyable, and more efficient process, they will certainly take note. This article points out how DMVs are saving resources by going digital. 1. Methods of Communication Many DMVs are changing the way they communicate with customers. Some departments are sending email reminders of renewals instead of hard copy reminders. Many departments are also exploring the possibilities of communicating via mobile phones. Not only can these messages be used to remind people about renewals, but it can direct them to links where they can complete renewals online--which would significantly reduce the costs and labor involved with...


Digital Changes That Are Creating Positive Results


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Jun 30 2017
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Digital Changes That Are Creating Positive Results

DevDigital has been working with clients in all different industries to create digital solutions to address their own unique needs. We have helped conceptualize and execute innovations that have created impactful results. One of our greatest joys is helping businesses simplify their methods of operation. Often, people underestimate just how much a digital solution can help their business grow and thrive at its highest potential - internally and externally.  An example of a recent success is an internal system we built for one of our clients. The system has replaced their old processes such as using excel sheets to staff labor, keep track of pay hours, and handle payroll. This client used to begin payroll on Sundays and finish on Tuesdays - now they are able to start and finish payroll on Mondays. The system we built for them has helped cut their workload in half for certain tasks and...


Digitizing Customer Care


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Jun 28 2017
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Digitizing Customer Care

Digital solutions go far beyond a polished website - they impact the bottom line. The era of digitization offers new ways of operating that drastically impact brand loyalty. A recent study by McKinsey highlights the benefit of eCare solutions and conducted a survey to determine just how much these digital means are helping businesses retain their customers.  Digital customer care ("eCare") responds to consumer demand for easily accessible, highly rewarding multichannel interactions. In one example of many, a leading mobile operator employed eCare initiatives to reduce their total call center volume by 20 percent in eight months. This not only lowered their costs significantly, but it also elevated their net promoter score.  A single operator (in most instances) is able to interact with multiple consumers simultaneously. Not only is this time efficient, but it also has been shown to...


DriveOn - A Luxury Car Sharing Community


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May 22 2017
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DriveOn - A Luxury Car Sharing Community

DevDigital has been working with a luxury car-sharing community called DriveOn to create a user friendly digital experience for its users. The company connects car enthusiasts that are looking to share cars with one another. The community includes owners of luxury vehicles that want to share cars with other people who are passionate about luxury vehicles. Each member of the community can simply insert their car into the network and take out the car of their own choice whose value is within $6,000 of their own vehicle. While each person will retain ownership of their own vehicle, this platform gives car enthusiasts the opportunity to drive a variety of other vehicles just as luxurious as their own. The service costs $69 each month and members of the community can change cars every 3-12 months while saving money over traditional buying and selling. For the first 3 months of membership,...


10 Common Mistakes Companies Make With Mobile


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May 19 2017
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10 Common Mistakes Companies Make With Mobile

Although most businesses are aware of the importance of mastering the digital experience, many are still not achieving the results they desire. This article from Marketing Land outlines the 10 common mistakes companies make with mobile. Here is the recap: 1. Assuming your company needs a mobile app 2. Creating mobile and desktop experiences in silos 3. Lacking a data collection/aggregation plan 4. Treating mobile as a bolt onto the web experience 5. Assuming mobile advertising is like digital display advertising, but smaller 6. Viewing responsive design as the only solution 7. Including non-mobile-friendly content like PDFs and infographics in the experience 8. Forgetting that mobile means smartphones AND tablets 9. Mistaking "mobile-first" for "mobile at all costs" 10. Forgetting to localize mobile content, design and.  


Beware Of A New Security Risk


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May 15 2017
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Beware Of A New Security Risk

In the past few days, there has been serious coverage of a cyber attack by a piece of *Ransomware, called WannaCryptor but also going by Wanna Cry and Wcrypt, that is exploiting a problem with some Microsoft Windows operating systems that have not updated their operating systems. It has shut down Hospitals, Auto Factories and impacted many personal and business machines.While a security update from Microsoft is something that takes time and none of us enjoys, we urge everyone to update their Windows Operating System, regardless of versions. Not much is certain on this attack, except that it is being called "the world's biggest cyber attack", and is spreading.Here is a link to Microsoft's blog.If we can be of assistance, please let us know. --Peter MarcumManaging Director of DevDigital,


Profit Sense


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Apr 27 2017
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Profit Sense

Doug Tatum serves as a member of the Teaching Faculty at the Jim Moran School of Entrepreneurship at Florida State University. A few years ago, Doug asked his entrepreneurship class to vote for one of the following definitions of "Profit": Profit is the amount your customers knowingly provide, above the company’s cost, for the value they receive. Profit is the amount a company extracts from their customers to their disadvantage, without their knowledge. Shockingly, over two-thirds of the class voted for #2. Since then, Doug participated in a nationwide research project, asking business employees the same question. It’s highly probable that the majority of your employees, if given the opportunity, would also choose #2. Doug had the idea of creating an online tool to teach students and employees about what it means to be profitable. He came up with the idea of Profit Sense and turned to...


Want To Learn More About Tech Industry Trends?


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Apr 26 2017
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Want To Learn More About Tech Industry Trends?

We pride ourselves on our dedication to innovation and being on top of the latest technology trends. We've rounded up some of the spots where you can find industry news, thoughts, and research studies. -CNET -Mashable -The Next Web -TechCrunch -McKinsey & Company -Forbes -CNN -Entrepreneur -Fortune -The Verge What are your favorite sources of technology information? Let us know in the comments!


Digitization..You Ain’t Seen Nothing Yet


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Apr 24 2017
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Digitization..You Ain’t Seen Nothing Yet

In an article written by Jacques Bughin for McKinsey, he discusses the increasingly prevalent need for businesses to adopt digitization into most facets of their operations. Below are his three “key insights” about the future of digitization. The rest of the article can be read here. - The economic pressure that digitization exerts is large and will increase with time. This makes it increasingly urgent for businesses to act. In time, all companies, no matter what their industry or how well they’re performing today, will be affected, the research shows—and those that have made the least progress on their digital journeys will suffer the most. - Your investment in digitization needs to be precisely targeted. While a multi-dimensional approach is crucial, simply spreading the same amount of resources across all the dimensions is a losing proposition. Investing in digital distribution, for...


Digital Disruption: The Growth Multiplier


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Mar 31 2017
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Digital Disruption: The Growth Multiplier

While organizations are taking advantage of digital technologies, many economies remain digitally immature. Even though Accenture Strategy research estimates that the digital economy, involving some form of digital skills and digital capital, represents 22.5 percent of the world economy, digital’s ability to unlock value is far from being fully exploited. Until now, it is the technology giants and born-digital companies that have taken advantage of digital disruption by realizing technology’s power and developing new platform business models to unleash hidden value. The approach has meant they have dominated in terms of growth, profits, and high market capitalizations—gains that have been invested back into new digital ecosystems. Today, there is an opportunity for traditional incumbents to more aggressively pursue new digital business models. By optimizing their digital investments,...


DevDigital Creates Compelling LMS Case Study


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Mar 28 2017
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DevDigital Creates Compelling LMS Case Study

DevDigital is committed to providing the most efficient practices in the industry. As we embark on the development of Learning Management Systems (LMS) for clients, our team has developed a case study that utilizes a 7-step model to not only increase efficiency beyond industry standards, but also outline the ways our company uses process improvement to benefit clients. The 7 Step Problem Solving Model has been used as the standard approach toward improvement. Ritesh Pancholi has taken the lead on developing and implementing this case study. The case study was created to analyze how we can improve upon our methods for digitizing and onboarding educational content into an LMS for the benefit of clients as well as DevDigital processes. Our team decided to carry out this case study out of a desire to better serve those we work with. Our global team is committed to bringing the best...


What If Your Results Were Based On Intangibles?


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Mar 27 2017
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What If Your Results Were Based On Intangibles?

What enables a business to find and keep customers are good experiences the business creates in a marketplace… experiences that get shared with others. In today’s connected world, “others” becomes a large audience quickly and even more so when the customer experience is a bad one. Experience is an intangible asset that represents relationship capital which gets translated into tangible results. Relationship capital is created through the interactions a business creates with its customers as well as the messages and images it creates and the quality of service provided. Relationship Capital is not created in a silo rather it is intertwined and supported by an organization's Strategic, Human, and Structural Capital - all of which are intangible. Even with clear evidence, as indicated below, businesses fail to identify measure, monitor, and improve upon the intangibles so they can improve...


New Industry Benchmarks for Mobile Page Speed


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Mar 23 2017
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New Industry Benchmarks for Mobile Page Speed

Consumers are more demanding than ever before. And marketers who are able to deliver fast, frictionless experiences will reap the benefits. Global Product Lead [of Google] Daniel An set out to help marketers better understand how various industry sectors are performing when it comes to mobile page speed. The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of mobile site visitors leave a page that takes longer than three seconds to load. That's a big problem. It's no secret that shoppers expect a fast mobile experience. If there's too much friction, they'll abandon their cart and move on. Today, it's critical that marketers design fast web experiences across all industry sectors. Consumers want to quickly pay bills on finance sites, get rapid results when they're browsing vacation reviews, and view an article immediately when...


DevDigital Launches Kernel Equity: A Firm Not A Fund


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Mar 15 2017
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DevDigital Launches Kernel Equity: A Firm Not A Fund

DevDigital has announced the launch of Kernel Equity - a spinoff that will play a unique role in Nashville’s venture ecosystem. Leveraging DevDigital’s legacy capabilities, Kernel’s core competence will be the seamless integration of technology with startups, small firms, and turnarounds.  Headed by Peter Marcum (DevDigital Co-Founder) and Todd McCullough (Ampersand Partner), Kernel will start with 8 companies in the portfolio across several industries, with some majority and some minority interests. The one common theme is the vital importance of technology to each venture. To celebrate the launch of Kernel Equity, community movers and shakers gathered at the DevDigital offices on March 1st. Head over to The Nashville Post to see pictures from the.


Hunt Brothers Develops Mobile App


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Feb 24 2017
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Hunt Brothers Develops Mobile App

Hunt Brothers® Pizza is a family owned pizza chain that has over 7,300 locations across 28 states. As the leading convenience store pizza brand, Hunt Brothers Pizza has partnered with DevDigital to create a mobile app that allows consumers to find the nearest pizza location. DevDigital has been working with the Hunt Brothers team to develop an app for iPhone and Android devices. The mobile app will allow consumers to log on and find the nearest Hunt Brothers location. The app will also enable users to access the menu and provide feedback on their experiences. As technology becomes an increasingly important part of the consumer experience, Hunt Brothers Pizza is making sure that their consumers will be able to eat Hunt Brothers Pizza as often as they like—no matter where they are across the country. To learn more about Hunt Brother’s Pizza, visit their.


Choosing to View Business Technology as an Ecosystem


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Feb 22 2017
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Choosing to View Business Technology as an Ecosystem

IT has traditionally functioned as the foundation to keep a company running. One of its core functions has been to protect company operations with firewalls and encryption to keep external technologies out. With the advance of technologies, however, a vast array of capabilities and sources of competitive advantage are emerging beyond a business’ traditional walls. Those capabilities are coalescing in a wealth of new ecosystems (see Exhibit 1). These ecosystems often overlap. A social payment app, for example, may be part of the mobile, social, data, and banking services ecosystems. The Internet of Things (IOT) is an ecosystem where multiple applications communicate with each other as a network. By plugging into these ecosystems, companies can get access to entire networks. They can, among other benefits, find new customers, tap into new sources of data, and improve established...


Mobile Revolution


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Feb 21 2017
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Mobile Revolution

According to StatCounter, the internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in late 2016. Mobile and tablet devices accounted for 51.3% of Internet usage worldwide, compared to 48.7% by desktop. This “mobile revolution” is transforming our everyday lives and the brands we touch. Mobile devices are putting power back in the hands of the customer. This transformation in business-consumer interaction has brought about compelling market opportunities, as well as some impressive stats: The mobile app market is predicted to grow 270% to $189 billion by 2020 The mobile app industry is forecast for over 270 billion downloads in 2017 The App Store will hit 5 million apps by 2020, more than doubling its current size This translates into a growing demand for businesses who can build desirable apps. Evidently the mobile industry is booming, but even more...


LP PurposeBuilt


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Jan 26 2017
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LP PurposeBuilt

DevDigital has worked with LP PurposeBuilt to create a website that clearly demonstrates the benefits and advantages of using their overlays. LP Building Products is a well-known company with a strong reputation. We worked with them to create a website that tells the story of why the LP PurposeBuilt overlays are the first product of its kind. We love using technology to help brands tell their stories. The brand new website for LP PurposeBuilt overlays proudly states that the overlays are durable, engineered wood components which can be used on garage doors to create a premium look for homeowners. The LP PurposeBuilt overlays are beneficial for garage door manufacturers and dealers by delivering a garage door that homeowners will use for years. The LP PurposeBuilt overlays are a product solely dedicated to supporting the unique needs that only garage doors possess. These unique needs...


LMS: What You Should Know


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Jan 25 2017
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LMS: What You Should Know

E-learning has become an increasingly popular delivery method for education and training. Harvard Business School studies have identified online learning as one of the "disruptive innovations” of the 21st Century. Research on disruptive innovations indicates that, initially, such innovations fill a niche for those who are not served well or at all by the present system, even though in early phases the quality of such innovations is often poor. However, as demand grows over time and as the quality of such disruptive innovations is improved, their adoption increases—following a logistic curve, or s-curve (Christensen et al., 2008; Rogers, 2003).  Based on data on the growth of online learning from the North American Council of Online learning and U.S. Department of Education statistics, Christensen et al. (2008) predict that 50% of high school courses will be offered online by 2019. Read...


World Gym Music City


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Jan 24 2017
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World Gym Music City

World Gym was founded in 1976 and has become an iconic fitness brand over the years. The global company is opening their first Nashville location and secured our help to create their online presence. World Gym was founded by Joe Gold in 1976 during the days of “Muscle Beach” in Venice, California. The gym became a popular fitness destination for fitness stars and the Hollywood elite. As the gym began to gain momentum, it has transformed the fitness scene across the world. By focusing on elements of passion, strength, and commitment to greatness, this gym attracts athletes across the world in each of their locations. This spring, World Gym Music City will open its doors in Downtown Nashville. This gym location will offer individual and group fitness options, massages, supplements, showers, saunas, tanning, and a fitness shop. Once they are open, their fitness schedules will be available...


The Wrong Way To Think About Technology


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Jan 23 2017
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The Wrong Way To Think About Technology

We’ve been building “digital things” for businesses for over nine years and those engagements have given us tremendous insight into how people view their digital journey. How an individual or an entire organization views the use of technology is the determining factor of value either gained or lost. Another way to put it is you never want to spend time and money building something for use without having the end game in mind. Four key themes have emerged from listening to over 900 businesses that have come to us asking for digital enhancements of one kind or another. These four themes represent consistent challenges in how people and business leaders need to think about the very purpose of spending time and money developing digital technologies: 1) Many businesses spending time and money on creating new technology without understanding how the customers and employees, users, will gain...


Nashville Serving Veterans


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Dec 29 2016
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Nashville Serving Veterans

From left to right: Brian D. Scocchio, Project Manager, DevDigital; John Krenson, Executive Director, Operation Stand Down Tennessee; Charlie Daniels, Musician, Philanthropist; Many-Bears Grinder, Commissioner, Tennessee Department of Veterans Services; Peter Marcum, Managing Partner, DevDigital; Keith Huber (LTG, U.S. Army Retired), Chairman, Nashville Serving Veterans Community Board; Edward Hardy, Operation Stand Down Tennessee; Bob Tuke, President, Operation Stand Down Tennessee Nashville Serving Veterans The Nashville Serving Veterans Community Board is a nonprofit organization focused on helping veterans transition back into civilian life after serving our country. The nonprofit operates under the umbrella of Operation Stand Down Tennessee. DevDigital has partnered with Nashville Serving Veterans by building and hosting a virtual welcome center for veterans coming into the...


DevDigital's Look Back on 2016 and Ahead to 2017


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Dec 28 2016
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2016 has been a year of fast-paced growth at DevDigital. In 2016, we completed over 90 projects for small businesses all the way up to Fortune 500 Companies. We have worked on innovative projects in education, healthcare, retail food, music, and device manufacturing. Some of our projects are so classified, we can't even repeat them. We changed our business model so that project management became the core element of value creation, client attraction, and retention. We expanded our programming skills and are very proud of the quality of the projects completed this year. We are also incredibly proud of our coding teams. Our revenue growth exceeded our expectations as we relied heavily on referrals. Market awareness gave us a steady flow of new relations.  We adopted the philosophy of "Don’t sell, serve" as our overriding purpose and it has become our daily aim. We are grateful for what we...


Demos’ Creates Digital Prep Sheets


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Dec 27 2016
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Demos’ Creates Digital Prep Sheets

Demos’ restaurants have been family-owned and operated since the first location opened in 1989. Today, there are six locations, including the Peter D’s restaurant. The Demos family values the overall dining experience and in order to provide even better service, they have worked with DevDigital to streamline their prep sheets from a pen and paper process to a digital system. To ensure proper restaurant operations, Demos’ uses prep sheets to manage daily food operations at each restaurant. Each food item that is offered requires a certain amount of ingredients to be on hand at all times. To track information on the prep sheets, the Demos’ staff used to utilize pen and paper to track inventory, needs, operations and logistics. This process worked but often left room for human error. Peter Demos approached DevDigital to develop a digital solution to better manage their prep sheets. The...


Glow Motion Shines At Grey Cup


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Dec 23 2016
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Glow Motion Shines At Grey Cup

Our client, Glow Motion Technologies, recently created a memorable experience at Canada’s Grey Cup. During OneRepublic’s halftime performance, Glow Motion provided 35,000 wearable Ghostband wristbands to the crowd and 200 custom jackets to the show’s dancers. DevDigital helped develop the technology that illuminated the venue. The 104th Grey Cup took place on Sunday, November 27th at the BMO Field in Toronto, Ontario. The CFL game was played by the Calgary Stampeders and the Ottawa Redblacks. In the final score, the Ottawa Redblacks defeated the heavily favored Calgary Stampeders 39-33. The halftime show featured a performance by the internationally acclaimed group, OneRepublic. To make the show even more memorable, Glow Motion technologies created 200 custom jackets for the show’s dancers located at the front of the stage. Each jacket had LED strips and lit up in synch with one. ...


Uber Displays


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Dec 21 2016
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Uber Displays

DevDigital is the technology partner of the innovative company, Uber Displays. The DevDigital team has helped develop the technological components for this flourishing mobile advertising platform. Uber Displays manufactures LED displays that are featured on the backs of buses. This company does not only create displays, but they also pride themselves in creating visual communications solutions. Every company tells a story and Uber Displays helps companies tell the right story to the right audience. They do this through the creation and implementation of a mobile advertising platform that allows companies to have their ads placed on city buses. The work of Uber Displays allows companies to have their brand advertisements seen by a wide audience. For marketing and communications teams, Uber Displays is a great company to work with. DevDigital has worked to create the technology needed...


LifeFilez - Easily Access Life Documents Anywhere, Anytime


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Oct 31 2016
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LifeFilez - Easily Access Life Documents Anywhere, Anytime

DevDigital’s clients are innovative and creative in their approaches to streamlining processes. Our client, LifeFilez securely organizes important life documents that users can access anytime and anywhere. This document vault is useful for individuals that want to keep their most important documents organized, secure, and easily available for reference. LifeFilez not only offers an easy-to-use and efficient option for organizing important life documents but also offers a support system. LifeFilez offers users a rate of $121 for the first year, then $21/year after the initial year. If users upload 10 recommended documents within the first five weeks of using LifeFilez, they will receive a $100 rebate. LifeFilez saves users time and prevents them from experiencing the stress of having to track down important files. Life often presents unexpected situations that require important...


Peter Marcum Speaks to Women in the BEST Program


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Oct 31 2016
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Peter Marcum Speaks to Women in the BEST Program

Recently, Peter Marcum visited the women’s prison to speak to members of the BEST program. Building Entrepreneurs For Success in Tennessee (BEST) is designed to provide opportunities for personal development and transformation, then teach business and entrepreneurial skills to better equip individuals for successful reentry into the community after incarceration and reduce recidivism. Marcum met with and spoke to the women’s cohort about entrepreneurship, business principles, and determination. He also listened to the participants share each of their unique business ideas—all of which he deemed to be full of potential. The BEST program is comprised of four phases: Phase One - BEST seeks to empower individuals with self-knowledge, presentation, conflict management, negotiation, cooperation, planning, technology, goal-setting and decision-making skills. Participating in the Toastmasters...


Rural Physician Partners


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Oct 25 2016
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Rural Physician Partners

Rural Physician Partners (RPP) is committed to enhancing healthcare in micropolitan communities by partnering with physicians to improve the quality of care they provide to their patients. RPP is committed to offering its partnering physicians those services that will best enhance the care provided to their patients. These services will be coordinated and integrated with the physician’s electronic medical records systems (EMR) in a way that enables them to provide more efficient and effective care than they otherwise would. DevDigital built the software that was designed to preserve and improve the quality of care in rural communities throughout the country. RPP defines specific needs and offers direct solutions that utilize technology: THE NEED Rural communities are home to 30 percent of the American population, but just 12 percent of primary care physicians and 14 percent of. ...


Bourbon Street’s New Website and Reservation System


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Sep 30 2016
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Bourbon Street’s New Website and Reservation System

Bourbon Street Blues and Boogie Bar recently unveiled a new website and online reservation system. DevDigital designed and updated a new website that is as aesthetically pleasing as it is functional. As part of the new website design, Bourbon Street introduced an online reservation platform that allows customers to go online to reserve chairs in advance of their visit to the well-known restaurant. Customers can expect to pay a small fee to reserve a chair of their choice before their visit. The system offers customers a more convenient experience and also creates a new revenue stream for Bourbon Street, as seats were not formerly monetized. The reservations tab on the new website offers visitors a view of the table arrangements and their proximity to the stage. Date, time, and quantity of seats are all options available to those wishing to make reservations. The process is quick, easy,...


Expertise Ranks DevDigital as One of the Top Web Designers


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Sep 30 2016
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Expertise Ranks DevDigital as One of the Top Web Designers

Expertise is a hub of experts that work to create lists of the best local professionals in each city in the United States. The Expertise team has ranked DevDigital amongst the top 20 Web Designers in the Nashville area. Out of 298 companies assessed, DevDigital was found to be one of the top firms in the city. What makes this ranking even more impressive is the extensive process that Expertise goes through to establish its lists of top professionals. The following steps were used to determine the top ranked web designers in Nashville, according to Expertise: Step 1: Surveying the field The first step is to find every business that provides service in the city and to filter out any that fail to meet our definition of an expert. They flag and remove any business with a history of dissatisfied customers, or with limited online information that makes them difficult to contact. Step 2:...


Plan View Pro Goes Live


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Sep 26 2016
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Plan View Pro Goes Live

DevDigital’s client, Chris Turner, has created Plan View Pro, a complete roofing system estimating software. The software eases the otherwise arduous estimating process by providing a newer and more efficient method. The ‘click and trace’ system eliminates the old way of estimating that would require calculations, paper, pencils and scales. Plan View Pro utilizes technology to offer users an easy, efficient and clear way to maximize their efforts. Plan View Pro can be used to estimate rafters, hips and valleys, ridges, decking, felt, nails singles, gutters, laminated ridge beams, and more. Since the system is digital, it eliminates waste and keeps everything organized in one central place. The software saves users time and also money on the materials that they would normally buy to aid in the estimating process. In order to help users transition into a new way of estimating, Plan View...


Kalatech Hosts British Invasion Listening Party


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Sep 23 2016
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Kalatech Hosts British Invasion Listening Party

The fourth annual UK to Nashville Songwriting Camp recently took place in Nashville. The camp ran from September 19th-23rd with the mission of creating new relationships between the vibrant emerging music scene of the UK and historic Nashville music markets. The week concluded with a listening party at our Downtown Nashville office. Nashville songwriting and publishing veteran Allen McKendree Palmer of Palmer Global Ink oversaw the annual camp and The Department for International Trade (UK) sponsored the week-long festivity. UK and USA based songwriters attending the camp were divided into teams composed of two UK writers and one Nashville writer. Teams started work bright and early each morning and wrote from 9am-12pm. After breaking for lunch, writing teams transitioned into local recording studios to create demos of the songs that were written by the teams in the morning sessions....


It's An Exciting Time For Us...


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Aug 29 2016
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It's An Exciting Time For Us...

It's an exciting time for us... 2016 has been a great year for DevDigital. As we have completed projects, developed new relationships with clients, and reached milestones, the people at DevDigital are the driving force of all that we do. Take a peek at our new additions to the DevDigital family... On July 20th, DevDigital’s Director of Operations, Brittany Wegusen, and her husband Bobby Wegusen welcomed the birth of their first child, Ethan Charles Wegusen. Ethan was born weighing 6 lbs., 2 oz. and 18 inches. Kalatech has announced two new hires including Gwen Gude as Client Relations/Social Media Specialist and Jason Morris as the VP of Music Business Affairs. Gude is a graduate of Southern Indiana University and oversees Kalatech’s client requests and inquiries, social media, and administrative duties. Morris has an extensive background in music publishing and brings nearly 30...


Mitch Ballard Attends Nashville Rotary Club Retreat


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Aug 15 2016
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 Mitch Ballard Attends Nashville Rotary Club Retreat

DevDigital’s Founding Partner, Mitch Ballard, is the co-chair of the After Hours and Special Events Committee of the Nashville Rotary Club, along with MNPD Deputy Chief W. Todd Henry. Ballard recently attended a retreat hosted by the Nashville Rotary Club for its board and committee members. The Rotary Club of Nashville is a part of Rotary International, which boasts 1.2 million members worldwide. Rotary members share a common belief in “Service Above Self” and attend weekly meetings where members are able to develop important skills, meet community members, and address important issues on a local and global level. While Rotary International maintains a membership community of 1.2 million people, the Rotary Club of Nashville has approximately 560 diverse business and civic leaders. Since its inception in 1913, the Rotary Club of Nashville has grown to become the 3rd largest Rotary Club...


Demos' Restaurant Reaches Milestone


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Aug 15 2016
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Demos' Restaurant Reaches Milestone

Longtime client, Demos’ Restaurant has reached a milestone this month. The restaurant is known for their delicious food, including their famous bread. The restaurant has recently announced that their cheese bread will be available for purchase in select Walmart stores in the Middle Tennessee area. Demos’ Restaurant has prided itself on providing customers with the best quality food along with memorable experiences—and now these customers can experience the magic of Demos’ food right from their own homes! The Demos family has succeeded in creating dining experiences that attract loyal customers and with their cheese bread now being available in stores, loyal customers and new customers alike will be able to create new memories around the dinner table. What once was only available at a Demos’ Restaurant will now be available in the homes of customers. This milestone comes as a huge...


Building a PokémonGo App for Your Business


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Aug 15 2016
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Building a PokémonGo App for Your Business

By now you’ve certainly heard of Pokémon Go, and you’ve seen the crowds of people walking around, noses in their phones, excitedly chasing Pikachus and Charmanders across Nashville. Did you know that businesses are profiting from it? Sure, the Pokémon Company itself — a subsidiary of Nintendo — is making money from this game, but that same technology can be used to build similar apps for businesses. To understand how you need to understand a fundamental part of the PokémonGo gameplay. The game centers around a real world map with various locations marked as PokéStops. These locations can be local landmarks, art installations, churches, murals and certain businesses. Think of these stops as steps in a game to receive an incentive or to win a reward or engage with others who have a common interest. When you play the game, you can see PokéStops on the map from some distance away. However,...


Skin Solutions Glows With New Website


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Aug 15 2016
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Skin Solutions Glows With New Website

DevDigital has recently worked with one of the most accessible skin care practices in Middle Tennessee. Skin Solutions Dermatology aims to provide an open door with accessible service to anyone with skin or cosmetic issues in Middle Tennessee. To further enhance their accessibility and ease of access, Skin Solutions partnered with DevDigital to create a new and sleek website. To celebrate the launch of the new site and its success, we recently chatted with Ben Jelsma of Skin Solutions about the company and its digital presence. When talking with Jelsma, he highlighted the importance of Skin Solutions and what it means to him. When asked about his favorite part of the business, he responded by saying, “My favorite part of Skin Solutions is our patients. Due to the nature of Dermatology, many of our patients come back for yearly or monthly check-ups, meaning we get to see their progress...


DevDigital Celebrates 8th Anniversary


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Jul 11 2016
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DevDigital Celebrates 8th Anniversary

DevDigital was founded in 2008 by Peter Marcum and Mitch Ballard. What began as a small web development company with three employees and a few customers has grown into a global operation. Throughout the course of the past eight years, DevDigital has grown to over 850 clients and has over 75 employees in both Nashville, Tennessee and Baroda, Gujarat (India). DevDigital is a full service digital firm with clients ranging from small mom-and-pop companies to top global corporations. To celebrate the growth and success of DevDigital, we opened our doors to clients, family, and friends on Thursday, June 30th. The evening consisted of networking amongst clients, celebratory conversations amongst colleagues and a unified sense of belief in the DevDigital mission of simplifying and enhancing our client’s lives through the use of technology. About 150 people joined us for the evening’s...


Windows Offers Free Download of Windows 10


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Jul 11 2016
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Windows Offers Free Download of Windows 10

Windows has been a leading software giant since the beginning of the computer era. Over the past two decades, technology has advanced at such a rapid rate that the only companies that thrive are the ones who innovate—and quickly. As technology shifts, so does functionality. Since user trends are incredibly adaptable and fast-moving, the companies that innovate well are the companies that thrive for sustained periods of time. Windows is a company that has adapted to consumer needs and created approaches to meet these needs. Since its inception, it has achieved landmark innovations that have shaped the way millions of people interact with their computers. Currently, Windows is rolling out the newest version of its popular operating system—Windows 10. To encourage people to make the upgrade, they are offering a free download of Windows 10 to current users of Windows 7 or Windows 8.1 Home...


DevDigital Pays It Forward


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Jul 11 2016
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DevDigital Pays It Forward

DevDigital operates out of two different offices—in Nashville, Tennessee and Baroda, Gujarat (India). The teams at each location are committed to our clients and our communities. Recently, our team in Baroda decided to help local children with their educational pursuits. The team of over 70 people in Baroda collected notebooks and distributed them to students in the area. Approximately 1100 notebooks were collected and given to students in two different area schools. At these specific schools, many of the children find it difficult to afford necessary school supplies. Without essential supplies such as notebooks and textbooks, students are faced with an extreme disadvantage that hinders their ability to learn. DevDigital recognized an opportunity to step in and help these children pursue their educational goals. In addition to these efforts, the team in Baroda also donated curriculum...


New Technology That Empowers Our PHP Team’s Way of Development


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Jul 11 2016
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New Technology That Empowers Our PHP Team’s Way of Development

In technology, development is crucial. Our team at DevDigital is constantly seeking to learn new tools and advancements that help us develop websites in the most effective and efficient manner possible. A new technology that our team has recently discovered is called "GruntJS" and is a JavaScript Task Runner that boasts the advantage of automation. Essentially, GruntJS enables developers to do less manual work when performing repetitive tasks like minification, compilation, unit testing, linting, and other tasks. The less manual labor involved in repetitive tasks such as these, the easier a developer’s job becomes—thus saving money for the client and allowing them to focus their energy and attention on the bigger and more complex tasks. GruntJS is built on top of Node.js and is a task-based command-line tool that speeds up workflows by reducing the effort required to prepare assets for...


GlowMotion Technologies Shines Bright at the Billboard Music Awards


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Jun 03 2016
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GlowMotion Technologies Shines Bright at the Billboard Music Awards

One of DevDigital’s clients, Glow Motion Technologies, had a huge presence at the 2016 Billboard Music Awards held on May 22nd at Las Vegas brand new T-Mobile Arena. The Nashville based company played a huge role in Madonna and Stevie Wonder’s tribute to Prince and also Meghan Trainor’s performance of her new single “No.” The crowd lit up as they wore LED wristbands that synced with the performances. Glow Motion Technologies has developed wireless LED technology that corresponds with live entertainment and syncs with their downloadable app. DevDigital is proud to work with such an innovative company that has quickly made a name for itself in the entertainment industry. Clients such as Ariana Grande, Zac Brown Band, Hunter Hayes, Twenty One Pilots, and several other household names have quickly utilized Glow Motion Technologies for their live performances. Keith Urban’s ripCord tour,...


DevDigital's June "Did You Know?"


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Jun 03 2016
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DevDigital's June

The technology sector has blazed trails and paved the way for the biggest advances of our time. From the development of the internet as we know it, to the instantaneous mobile access we depend on--one thing is certain: innovation in the tech realm has shaped the world that we currently live in.This month's "Did You Know?" focuses on the best practices of creating change in the tech sector, emerging trends, and innovative projects already in place.We hope you enjoy reading about innovation in this fast paced sector. If these articles inspire you to join the innovation revolution, contact DevDigital today to get started on your very own website or app! DevDigital Client "GlowMotion Technologies" Shines Bright at the Billboard Music Awards One of DevDigital’s clients, Glow Motion Technologies, had a huge presence at the 2016 Billboard Music Awards that were held on May 22nd at Las Vegas’...


Creating A Useful App


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May 19 2016
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Creating A Useful App

As we’ve discussed in previous blog posts, apps are increasingly being developed for global use. As more companies choose to create apps, it is important to know what it takes to develop a useful app to keep users engaged and happy. In an article by Google, they break down the top steps to create a useful app: Think like the user, then design the UX. It is theorized that people coming to an app will fall into three types: active users, curious users, and passive users who have no intent at all but just want to browse the app. It is wise to develop an app that appeals to all three types. Search functionality so active users can find exactly what they are looking for, categorical organization to help curious users zero in on a topic, and recommended features to help passive users become acquainted with and engaged with the content. Remember that users are people, not demographics...


Is There A Better Model For Pricing Technology?


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May 19 2016
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Is There A Better Model For Pricing Technology?

I do a lot of reading and thinking on the weekends. This weekend I was thinking about the swings that our business has in capacity yields. Capacity yields represent the available billable resources against the number of billing projects currently being worked on. In the technology world, it is considered outstanding if you are running billable resources at 80% or better. It is pretty much the same in the consulting world. Then I began to think about how it could be run at 80% or better-- 80% of the time. If we could operate at this rate, we’d optimize profitability, resource utilization, and cash flow, among other benefits. I began to wonder—is this a pipe dream or is it possible?  If you called five different developers in Nashville and asked them to give you a price on building technology with unique specification, the pricing you’d get would be all over the place. The scope of the...


What To Do Before Taking Your Business Mobile


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May 19 2016
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What To Do Before Taking Your Business Mobile

Businesses are spending more and more focus on taking their efforts mobile. Without a good strategy and proper timing, however, it can be easy to fail. According to HuffPost Tech, there are three main strategies to consider when developing a mobile product: they must be beautiful, they must understand us, and they must learn about us as we use them. Here are the steps broken down: 1. The best mobile products are beautiful.Mobile products that reach levels of success are beautiful—functionally and physically. Beauty in this realm can be classified by efficiency and the “wow factor.” Design elements, ease of use and maximized space are all factors to consider. 2. The best mobile products focus on what matters to us.     The magic of mobile products is that they can be accessed by us anytime and anywhere. In order for us to remain engaged, the product must understand what it is that we...


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