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LP PurposeBuilt


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Jan 26 2017
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LP PurposeBuilt

DevDigital has worked with LP PurposeBuilt to create a website that clearly demonstrates the benefits and advantages of using their overlays. LP Building Products is a well-known company with a strong reputation. We worked with them to create a website that tells the story of why the LP PurposeBuilt overlays are the first product of its kind. We love using technology to help brands tell their stories. The brand new website for LP PurposeBuilt overlays proudly states that the overlays are durable, engineered wood components which can be used on garage doors to create a premium look for homeowners. The LP PurposeBuilt overlays are beneficial for garage door manufacturers and dealers by delivering a garage door that homeowners will use for years. The LP PurposeBuilt overlays are a product solely dedicated to supporting the unique needs that only garage doors possess. These unique needs incl ...


LMS: What You Should Know


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Jan 25 2017
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LMS: What You Should Know

E-learning has become an increasingly popular delivery method for education and training. Harvard Business School studies have identified online learning as one of the "disruptive innovations” of the 21st Century. Research on disruptive innovations indicates that, initially, such innovations fill a niche for those who are not served well or at all by the present system, even though in early phases the quality of such innovations is often poor. However, as demand grows over time and as the quality of such disruptive innovations is improved, their adoption increases—following a logistic curve, or s-curve (Christensen et al., 2008; Rogers, 2003).  Based on data on the growth of online learning from the North American Council of Online learning and U.S. Department of Education statistics, Christensen et al. (2008) predict that 50% of high school courses will be offered online by 2019. Read t ...


World Gym Music City


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Jan 24 2017
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World Gym Music City

World Gym was founded in 1976 and has become an iconic fitness brand over the years. The global company is opening their first Nashville location and secured our help to create their online presence. World Gym was founded by Joe Gold in 1976 during the days of “Muscle Beach” in Venice, California. The gym became a popular fitness destination for fitness stars and the Hollywood elite. As the gym began to gain momentum, it has transformed the fitness scene across the world. By focusing on elements of passion, strength, and commitment to greatness, this gym attracts athletes across the world in each of their locations. This spring, World Gym Music City will open its doors in Downtown Nashville. This gym location will offer individual and group fitness options, massages, supplements, showers, saunas, tanning, and a fitness shop. Once they are open, their fitness schedules will be available o ...


The Wrong Way To Think About Technology


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Jan 23 2017
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The Wrong Way To Think About Technology

We’ve been building “digital things” for businesses for over nine years and those engagements have given us tremendous insight into how people view their digital journey. How an individual or an entire organization views the use of technology is the determining factor of value either gained or lost. Another way to put it is you never want to spend time and money building something for use without having the end game in mind. Four key themes have emerged from listening to over 900 businesses that have come to us asking for digital enhancements of one kind or another. These four themes represent consistent challenges in how people and business leaders need to think about the very purpose of spending time and money developing digital technologies: 1) Many businesses spending time and money on creating new technology without understanding how the customers and employees, users, will gain val ...


Nashville Serving Veterans


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Dec 29 2016
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Nashville Serving Veterans

From left to right: Brian D. Scocchio, Project Manager, DevDigital; John Krenson, Executive Director, Operation Stand Down Tennessee; Charlie Daniels, Musician, Philanthropist; Many-Bears Grinder, Commissioner, Tennessee Department of Veterans Services; Peter Marcum, Managing Partner, DevDigital; Keith Huber (LTG, U.S. Army Retired), Chairman, Nashville Serving Veterans Community Board; Edward Hardy, Operation Stand Down Tennessee; Bob Tuke, President, Operation Stand Down Tennessee Nashville Serving Veterans The Nashville Serving Veterans Community Board is a nonprofit organization focused on helping veterans transition back into civilian life after serving our country. The nonprofit operates under the umbrella of Operation Stand Down Tennessee. DevDigital has partnered with Nashville Serving Veterans by building and hosting a virtual welcome center for veterans coming into the Nashvill ...


DevDigital's Look Back on 2016 and Ahead to 2017


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Dec 28 2016
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2016 has been a year of fast-paced growth at DevDigital. In 2016, we completed over 90 projects for small businesses all the way up to Fortune 500 Companies. We have worked on innovative projects in education, healthcare, retail food, music, and device manufacturing. Some of our projects are so classified, we can't even repeat them. We changed our business model so that project management became the core element of value creation, client attraction, and retention. We expanded our programming skills and are very proud of the quality of the projects completed this year. We are also incredibly proud of our coding teams. Our revenue growth exceeded our expectations as we relied heavily on referrals. Market awareness gave us a steady flow of new relations.  We adopted the philosophy of "Don’t sell, serve" as our overriding purpose and it has become our daily aim. We are grateful for what we h ...


Demos’ Creates Digital Prep Sheets


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Dec 27 2016
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Demos’ Creates Digital Prep Sheets

Demos’ restaurants have been family-owned and operated since the first location opened in 1989. Today, there are six locations, including the Peter D’s restaurant. The Demos family values the overall dining experience and in order to provide even better service, they have worked with DevDigital to streamline their prep sheets from a pen and paper process to a digital system. To ensure proper restaurant operations, Demos’ uses prep sheets to manage daily food operations at each restaurant. Each food item that is offered requires a certain amount of ingredients to be on hand at all times. To track information on the prep sheets, the Demos’ staff used to utilize pen and paper to track inventory, needs, operations and logistics. This process worked but often left room for human error. Peter Demos approached DevDigital to develop a digital solution to better manage their prep sheets. The digi ...


Glow Motion Shines At Grey Cup


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Dec 23 2016
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Glow Motion Shines At Grey Cup

Our client, Glow Motion Technologies, recently created a memorable experience at Canada’s Grey Cup. During OneRepublic’s halftime performance, Glow Motion provided 35,000 wearable Ghostband wristbands to the crowd and 200 custom jackets to the show’s dancers. DevDigital helped develop the technology that illuminated the venue. The 104th Grey Cup took place on Sunday, November 27th at the BMO Field in Toronto, Ontario. The CFL game was played by the Calgary Stampeders and the Ottawa Redblacks. In the final score, the Ottawa Redblacks defeated the heavily favored Calgary Stampeders 39-33. The halftime show featured a performance by the internationally acclaimed group, OneRepublic. To make the show even more memorable, Glow Motion technologies created 200 custom jackets for the show’s dancers located at the front of the stage. Each jacket had LED strips and lit up in synch with one another. ...


Uber Displays


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Dec 21 2016
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Uber Displays

DevDigital is the technology partner of the innovative company, Uber Displays. The DevDigital team has helped develop the technological components for this flourishing mobile advertising platform. Uber Displays manufactures LED displays that are featured on the backs of buses. This company does not only create displays, but they also pride themselves in creating visual communications solutions. Every company tells a story and Uber Displays helps companies tell the right story to the right audience. They do this through the creation and implementation of a mobile advertising platform that allows companies to have their ads placed on city buses. The work of Uber Displays allows companies to have their brand advertisements seen by a wide audience. For marketing and communications teams, Uber Displays is a great company to work with. DevDigital has worked to create the technology needed for ...


LifeFilez


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Oct 31 2016
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LifeFilez

DevDigital’s clients are innovative and creative in their approaches to streamlining processes. Our client, LifeFilez securely organizes important life documents that users can access anytime and anywhere. This document vault is useful for individuals that want to keep their most important documents organized, secure, and easily available for reference. LifeFilez not only offers an easy-to-use and efficient option for organizing important life documents but also offers a support system. LifeFilez offers users a rate of $121 for the first year, then $21/year after the initial year. If users upload 10 recommended documents within the first five weeks of using LifeFilez, they will receive a $100 rebate. LifeFilez saves users time and prevents them from experiencing the stress of having to track down important files. Life often presents unexpected situations that require important documents ...


Peter Marcum Speaks to Women in the BEST Program


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Oct 31 2016
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Peter Marcum Speaks to Women in the BEST Program

Recently, Peter Marcum visited the women’s prison to speak to members of the BEST program. Building Entrepreneurs For Success in Tennessee (BEST) is designed to provide opportunities for personal development and transformation, then teach business and entrepreneurial skills to better equip individuals for successful reentry into the community after incarceration and reduce recidivism. Marcum met with and spoke to the women’s cohort about entrepreneurship, business principles, and determination. He also listened to the participants share each of their unique business ideas—all of which he deemed to be full of potential. The BEST program is comprised of four phases: Phase One - BEST seeks to empower individuals with self-knowledge, presentation, conflict management, negotiation, cooperation, planning, technology, goal-setting and decision-making skills. Participating in the Toastmasters In ...


Rural Physician Partners


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Oct 25 2016
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Rural Physician Partners

Rural Physician Partners (RPP) is committed to enhancing healthcare in micropolitan communities by partnering with physicians to improve the quality of care they provide to their patients. RPP is committed to offering its partnering physicians those services that will best enhance the care provided to their patients. These services will be coordinated and integrated with the physician’s electronic medical records systems (EMR) in a way that enables them to provide more efficient and effective care than they otherwise would. DevDigital built the software that was designed to preserve and improve the quality of care in rural communities throughout the country. RPP defines specific needs and offers direct solutions that utilize technology: THE NEED Rural communities are home to 30 percent of the American population, but just 12 percent of primary care physicians and 14 percent of hospitals. ...


Bourbon Street’s New Website and Reservation System


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Sep 30 2016
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Bourbon Street’s New Website and Reservation System

Bourbon Street Blues and Boogie Bar recently unveiled a new website and online reservation system. DevDigital designed and updated a new website that is as aesthetically pleasing as it is functional. As part of the new website design, Bourbon Street introduced an online reservation platform that allows customers to go online to reserve chairs in advance of their visit to the well-known restaurant. Customers can expect to pay a small fee to reserve a chair of their choice before their visit. The system offers customers a more convenient experience and also creates a new revenue stream for Bourbon Street, as seats were not formerly monetized. The reservations tab on the new website offers visitors a view of the table arrangements and their proximity to the stage. Date, time, and quantity of seats are all options available to those wishing to make reservations. The process is quick, easy, a ...


Expertise Ranks DevDigital as One of the Top Web Designers in Nashville


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Sep 30 2016
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Expertise Ranks DevDigital as One of the Top Web Designers in Nashville

Expertise is a hub of experts that work to create lists of the best local professionals in each city in the United States. The Expertise team has ranked DevDigital amongst the top 20 Web Designers in the Nashville area. Out of 298 companies assessed, DevDigital was found to be one of the top firms in the city. What makes this ranking even more impressive is the extensive process that Expertise goes through to establish its lists of top professionals. The following steps were used to determine the top ranked web designers in Nashville, according to Expertise: Step 1: Surveying the field The first step is to find every business that provides service in the city and to filter out any that fail to meet our definition of an expert. They flag and remove any business with a history of dissatisfied customers, or with limited online information that makes them difficult to contact. Step 2: Rankin ...


Plan View Pro Goes Live


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Sep 26 2016
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Plan View Pro Goes Live

DevDigital’s client, Chris Turner, has created Plan View Pro, a complete roofing system estimating software. The software eases the otherwise arduous estimating process by providing a newer and more efficient method. The ‘click and trace’ system eliminates the old way of estimating that would require calculations, paper, pencils and scales. Plan View Pro utilizes technology to offer users an easy, efficient and clear way to maximize their efforts. Plan View Pro can be used to estimate rafters, hips and valleys, ridges, decking, felt, nails singles, gutters, laminated ridge beams, and more. Since the system is digital, it eliminates waste and keeps everything organized in one central place. The software saves users time and also money on the materials that they would normally buy to aid in the estimating process. In order to help users transition into a new way of estimating, Plan View Pr ...


Kalatech Hosts British Invasion Listening Party


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Sep 23 2016
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Kalatech Hosts British Invasion Listening Party

The fourth annual UK to Nashville Songwriting Camp recently took place in Nashville. The camp ran from September 19th-23rd with the mission of creating new relationships between the vibrant emerging music scene of the UK and historic Nashville music markets. The week concluded with a listening party at our Downtown Nashville office. Nashville songwriting and publishing veteran Allen McKendree Palmer of Palmer Global Ink oversaw the annual camp and The Department for International Trade (UK) sponsored the week-long festivity. UK and USA based songwriters attending the camp were divided into teams composed of two UK writers and one Nashville writer. Teams started work bright and early each morning and wrote from 9am-12pm. After breaking for lunch, writing teams transitioned into local recording studios to create demos of the songs that were written by the teams in the morning sessions. Son ...


It's An Exciting Time For Us...


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Aug 29 2016
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It's An Exciting Time For Us...

It's an exciting time for us... 2016 has been a great year for DevDigital. As we have completed projects, developed new relationships with clients, and reached milestones, the people at DevDigital are the driving force of all that we do. Take a peek at our new additions to the DevDigital family... On July 20th, DevDigital’s Director of Operations, Brittany Wegusen, and her husband Bobby Wegusen welcomed the birth of their first child, Ethan Charles Wegusen. Ethan was born weighing 6 lbs., 2 oz. and 18 inches. Kalatech has announced two new hires including Gwen Gude as Client Relations/Social Media Specialist and Jason Morris as the VP of Music Business Affairs. Gude is a graduate of Southern Indiana University and oversees Kalatech’s client requests and inquiries, social media, and administrative duties. Morris has an extensive background in music publishing and brings nearly 30 years ...


Mitch Ballard Attends Nashville Rotary Club Retreat


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Aug 15 2016
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 Mitch Ballard Attends Nashville Rotary Club Retreat

DevDigital’s Founding Partner, Mitch Ballard, is the co-chair of the After Hours and Special Events Committee of the Nashville Rotary Club, along with MNPD Deputy Chief W. Todd Henry. Ballard recently attended a retreat hosted by the Nashville Rotary Club for its board and committee members. The Rotary Club of Nashville is a part of Rotary International, which boasts 1.2 million members worldwide. Rotary members share a common belief in “Service Above Self” and attend weekly meetings where members are able to develop important skills, meet community members, and address important issues on a local and global level. While Rotary International maintains a membership community of 1.2 million people, the Rotary Club of Nashville has approximately 560 diverse business and civic leaders. Since its inception in 1913, the Rotary Club of Nashville has grown to become the 3rd largest Rotary Club i ...


Demos' Restaurant Reaches Milestone


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Aug 15 2016
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Demos' Restaurant Reaches Milestone

Longtime client, Demos’ Restaurant has reached a milestone this month. The restaurant is known for their delicious food, including their famous bread. The restaurant has recently announced that their cheese bread will be available for purchase in select Walmart stores in the Middle Tennessee area. Demos’ Restaurant has prided itself on providing customers with the best quality food along with memorable experiences—and now these customers can experience the magic of Demos’ food right from their own homes! The Demos family has succeeded in creating dining experiences that attract loyal customers and with their cheese bread now being available in stores, loyal customers and new customers alike will be able to create new memories around the dinner table. What once was only available at a Demos’ Restaurant will now be available in the homes of customers. This milestone comes as a huge announc ...


Building a PokémonGo App for Your Business


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Aug 15 2016
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Building a PokémonGo App for Your Business

By now you’ve certainly heard of Pokémon Go, and you’ve seen the crowds of people walking around, noses in their phones, excitedly chasing Pikachus and Charmanders across Nashville. Did you know that businesses are profiting from it? Sure, the Pokémon Company itself — a subsidiary of Nintendo — is making money from this game, but that same technology can be used to build similar apps for businesses. To understand how you need to understand a fundamental part of the PokémonGo gameplay. The game centers around a real world map with various locations marked as PokéStops. These locations can be local landmarks, art installations, churches, murals and certain businesses. Think of these stops as steps in a game to receive an incentive or to win a reward or engage with others who have a common interest. When you play the game, you can see PokéStops on the map from some distance away. However, f ...


Skin Solutions Glows With New Website


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Aug 15 2016
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Skin Solutions Glows With New Website

DevDigital has recently worked with one of the most accessible skin care practices in Middle Tennessee. Skin Solutions Dermatology aims to provide an open door with accessible service to anyone with skin or cosmetic issues in Middle Tennessee. To further enhance their accessibility and ease of access, Skin Solutions partnered with DevDigital to create a new and sleek website. To celebrate the launch of the new site and its success, we recently chatted with Ben Jelsma of Skin Solutions about the company and its digital presence. When talking with Jelsma, he highlighted the importance of Skin Solutions and what it means to him. When asked about his favorite part of the business, he responded by saying, “My favorite part of Skin Solutions is our patients. Due to the nature of Dermatology, many of our patients come back for yearly or monthly check-ups, meaning we get to see their progress ov ...


DevDigital Celebrates 8th Anniversary


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Jul 11 2016
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DevDigital Celebrates 8th Anniversary

DevDigital was founded in 2008 by Peter Marcum and Mitch Ballard. What began as a small web development company with three employees and a few customers has grown into a global operation. Throughout the course of the past eight years, DevDigital has grown to over 850 clients and has over 75 employees in both Nashville, Tennessee and Baroda, Gujarat (India). DevDigital is a full service digital firm with clients ranging from small mom-and-pop companies to top global corporations. To celebrate the growth and success of DevDigital, we opened our doors to clients, family, and friends on Thursday, June 30th. The evening consisted of networking amongst clients, celebratory conversations amongst colleagues and a unified sense of belief in the DevDigital mission of simplifying and enhancing our client’s lives through the use of technology. About 150 people joined us for the evening’s celebration ...


Windows Offers Free Download of Windows 10


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Jul 11 2016
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Windows Offers Free Download of Windows 10

Windows has been a leading software giant since the beginning of the computer era. Over the past two decades, technology has advanced at such a rapid rate that the only companies that thrive are the ones who innovate—and quickly. As technology shifts, so does functionality. Since user trends are incredibly adaptable and fast-moving, the companies that innovate well are the companies that thrive for sustained periods of time. Windows is a company that has adapted to consumer needs and created approaches to meet these needs. Since its inception, it has achieved landmark innovations that have shaped the way millions of people interact with their computers. Currently, Windows is rolling out the newest version of its popular operating system—Windows 10. To encourage people to make the upgrade, they are offering a free download of Windows 10 to current users of Windows 7 or Windows 8.1 Home an ...


DevDigital Pays It Forward


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Jul 11 2016
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DevDigital Pays It Forward

DevDigital operates out of two different offices—in Nashville, Tennessee and Baroda, Gujarat (India). The teams at each location are committed to our clients and our communities. Recently, our team in Baroda decided to help local children with their educational pursuits. The team of over 70 people in Baroda collected notebooks and distributed them to students in the area. Approximately 1100 notebooks were collected and given to students in two different area schools. At these specific schools, many of the children find it difficult to afford necessary school supplies. Without essential supplies such as notebooks and textbooks, students are faced with an extreme disadvantage that hinders their ability to learn. DevDigital recognized an opportunity to step in and help these children pursue their educational goals. In addition to these efforts, the team in Baroda also donated curriculum boo ...


New Technology That Empowers Our PHP Team’s Way of Development


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Jul 11 2016
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New Technology That Empowers Our PHP Team’s Way of Development

In technology, development is crucial. Our team at DevDigital is constantly seeking to learn new tools and advancements that help us develop websites in the most effective and efficient manner possible. A new technology that our team has recently discovered is called "GruntJS" and is a JavaScript Task Runner that boasts the advantage of automation. Essentially, GruntJS enables developers to do less manual work when performing repetitive tasks like minification, compilation, unit testing, linting, and other tasks. The less manual labor involved in repetitive tasks such as these, the easier a developer’s job becomes—thus saving money for the client and allowing them to focus their energy and attention on the bigger and more complex tasks. GruntJS is built on top of Node.js and is a task-based command-line tool that speeds up workflows by reducing the effort required to prepare assets for p ...


DevDigital Client "GlowMotion Technologies" Shines Bright at the Billboard Music Awards


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Jun 03 2016
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DevDigital Client

One of DevDigital’s clients, Glow Motion Technologies, had a huge presence at the 2016 Billboard Music Awards held on May 22nd at Las Vegas brand new T-Mobile Arena. The Nashville based company played a huge role in Madonna and Stevie Wonder’s tribute to Prince and also Meghan Trainor’s performance of her new single “No.” The crowd lit up as they wore LED wristbands that synced with the performances. Glow Motion Technologies has developed wireless LED technology that corresponds with live entertainment and syncs with their downloadable app. DevDigital is proud to work with such an innovative company that has quickly made a name for itself in the entertainment industry. Clients such as Ariana Grande, Zac Brown Band, Hunter Hayes, Twenty One Pilots, and several other household names have quickly utilized Glow Motion Technologies for their live performances. Keith Urban’s ripCord tour, whic ...


DevDigital's June "Did You Know?"


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Jun 03 2016
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DevDigital's June

The technology sector has blazed trails and paved the way for the biggest advances of our time. From the development of the internet as we know it, to the instantaneous mobile access we depend on--one thing is certain: innovation in the tech realm has shaped the world that we currently live in.This month's "Did You Know?" focuses on the best practices of creating change in the tech sector, emerging trends, and innovative projects already in place.We hope you enjoy reading about innovation in this fast paced sector. If these articles inspire you to join the innovation revolution, contact DevDigital today to get started on your very own website or app! DevDigital Client "GlowMotion Technologies" Shines Bright at the Billboard Music Awards Oneof DevDigital’s clients, Glow Motion Technologies, had a huge presence at the 2016 Billboard Music Awards that were held on May 22nd at Las Vegas’ bra ...


Creating A Useful App


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May 19 2016
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Creating A Useful App

As we’ve discussed in previous blog posts, apps are increasingly being developed for global use. As more companies choose to create apps, it is important to know what it takes to develop a useful app to keep users engaged and happy. In an article by Google, they break down the top steps to create a useful app: Think like the user, then design the UX. It is theorized that people coming to an app will fall into three types: active users, curious users, and passive users who have no intent at all but just want to browse the app. It is wise to develop an app that appeals to all three types. Search functionality so active users can find exactly what they are looking for, categorical organization to help curious users zero in on a topic, and recommended features to help passive users become acquainted with and engaged with the content. Remember that users are people, not demographics. Although ...


Is There A Better Model For Pricing Technology?


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May 19 2016
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Is There A Better Model For Pricing Technology?

I do a lot of reading and thinking on the weekends. This weekend I was thinking about the swings that our business has in capacity yields. Capacity yields represent the available billable resources against the number of billing projects currently being worked on. In the technology world, it is considered outstanding if you are running billable resources at 80% or better. It is pretty much the same in the consulting world. Then I began to think about how it could be run at 80% or better-- 80% of the time. If we could operate at this rate, we’d optimize profitability, resource utilization, and cash flow, among other benefits. I began to wonder—is this a pipe dream or is it possible?  If you called five different developers in Nashville and asked them to give you a price on building technology with unique specification, the pricing you’d get would be all over the place. The scope of the pro ...


What To Do Before Taking Your Business Mobile


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May 19 2016
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What To Do Before Taking Your Business Mobile

Businesses are spending more and more focus on taking their efforts mobile. Without a good strategy and proper timing, however, it can be easy to fail. According to HuffPost Tech, there are three main strategies to consider when developing a mobile product: they must be beautiful, they must understand us, and they must learn about us as we use them. Here are the steps broken down: 1. The best mobile products are beautiful.Mobile products that reach levels of success are beautiful—functionally and physically. Beauty in this realm can be classified by efficiency and the “wow factor.” Design elements, ease of use and maximized space are all factors to consider. 2. The best mobile products focus on what matters to us.     The magic of mobile products is that they can be accessed by us anytime and anywhere. In order for us to remain engaged, the product must understand what it is that we wan ...


Nashville is the 'IT' City


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May 19 2016
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Nashville is the 'IT' City

It is no secret that Nashville is growing at a rapid rate. The expansion of our city continues to be on the upswing. From the new residents moving here every single day to the growth of our job market, Nashville has become one of the most talked about cities in America. We have also become the “IT” city with a booming tech industry. Information Technology (IT) is a growing industry as a whole, but Nashville boasts one of the most promising tech communities in the nation. Nashville locals are not the only people picking up on our city’s growth—we have ranked on some of the top lists about the best cities in America. In the past couple of years, Nashville has won the following rankings (as reported by the Nashville Technology Council): #2 Fastest Growing City for Tech Jobs Fortune January 2015   #1 State for Education: Tech Skills Business Facilities July 2015   #8 City Creating the Most T ...


DevDigital- May Did You Know


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May 06 2016
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DevDigital- May Did You Know

The 360 Degree Dashboard At the heart of our Digital world is a growing body of evidence revealing that reliance on financial measures alone will critically undermine the strategies required to survive and thrive long term. As many firms are now discovering “To rely on financial measures alone is like trying to win a tennis match by watching the scoreboard.”  Every Measure Tells a Story-- Smart companies are using digital technologies to gain insights in real-time — such as cultural performance, customer satisfaction & attraction, wait times, points of interest, process cycle times and the possibilities are endless — and all of it is now part of a 360 degree performance evaluation. The power of technology enables firms to have insights never before available and it is from these insights smart companies can find their competitive advantages. In this Did You know we share some stories of ...


From Products to Platforms: The New Normal


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Apr 21 2016
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From Products to Platforms: The New Normal

  There is yet another shift in technology appearing on the horizon for those that care to pay attention. The so-called unicorns (aka private companies with over $1 billion valuation) are not selling a product but leverage a platform.  Beyond the Silicon Valley lingo, there is also a growing body of evidence dealing with platform businesses and business ecosystems. Every business has a lot to learn from this rising trend. Today's unicorns are platforms, not products Value creation now happens through stickiness of a platform rather than differentiated products. The equity of a brand is increasingly equivalent to the value of its ecosystem (value added by participants). What is a platform ? In a platform approach, a company's business model (operating as a facilitator and a large part of the value) is created by the participants instead of the company itself—which can be Facebook users, ...


The New Normal Workforce


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Apr 21 2016
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The New Normal Workforce

If you haven’t noticed, the workforce trends are shifting dramatically and rapidly. Every employer needs to shift with these trends or suffer the results of being out of touch and out of talent. Finding and keeping good talent is a War and it is real; and will continue to worsen as 10,000 baby boomers leave the job market each day and the demand for highly skilled workers in a new knowledge economy outpaces supply, particularly in STEM (Science, Technology, Engineering, and Math). These fields just about cover every market demand for talent in the United States and abroad. The temp workforce population (Freelancers, Gig Workers, and Contingent labor) is growing at an unprecedented pace; it’s expected to be 50% of our total workforce population by 2020, which is just four years away. The majority of these workers have chosen this path willingly. There are a lot of issues driving these cha ...


Apps Become a New Normal


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Apr 21 2016
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Apps Become a New Normal

In the past couple of years, internet traffic has begun to shift towards mobile applications, which are more commonly known as “apps.” Apps are quickly becoming the most popular medium for online content and are helping to establish a new normal for user engagement. Although websites are still an essential part to a successful online presence, apps are proving to be excellent investments for businesses that want to stay ahead of technological trends. There are many benefits for companies that choose to develop apps for their brands—such as increased visibility, opportunities to develop and maintain deepened relationships with a target audience, and creating seamless integration between the app and its related eCommerce and social media platforms. A good app blends everything a company has to offer—all in one place. The following trends are predicted for apps this year: Apps will become s ...


Rate of Change Accelerates With Artificial Intelligence


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Apr 21 2016
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Rate of Change Accelerates With Artificial Intelligence

Humans have driven the growth of the technology field and have developed advances that have changed the way the world operates. We have worked to create systems and innovative technology that helps us become more and more efficient. However, we have recently reached a new peak in the field of technology that will entirely disrupt the norm. Artificial Intelligence (AI) is a groundbreaking development because it combines the savviness of a computer with the human spirit of curiosity and adaptability. Artificial Intelligence and cognitive computing teaches itself in many ways. However, we can’t expect it to miraculously come up with cures for illnesses or complete tasks that humans do not know how to do. Yet, AI still has the ability to analyze and interpret data that would otherwise be impossible for humans to make sense of within a plausible amount of time. This hybrid blend of cognitive ...


Website Design Trends Become the New Normal


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Apr 21 2016
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Website Design Trends Become the New Normal

In today’s technology-driven world, a website defines a company’s digital persona. A good website sets the framework for a company to develop and maintain positive relationships, while a bad website can have adverse effects on the company’s image. As companies strive to become more accessible online, there are certain trends that are becoming the new normal. Many current web design trends stem from changes and adaptations in the typical user experience. As more people use their phones or other mobile devices to access websites, the design elements of these websites must consequentially adapt. Mobile access has become the new mainstream way of engaging with a website, thus the new trends in web design have adapted accordingly. Website design trends fluctuate on a constant basis, but there are certain elements that have become so heavily utilized that they are becoming a new standard. Thes ...


DevDigital’s Client Utilizes Top Skills to Improve Customer Experience Worldwide


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Apr 07 2016
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DevDigital’s Client Utilizes Top Skills to Improve Customer Experience Worldwide

One of DevDigital’s clients is a great example of utilizing creativity and emotional intelligence in business practices. Experience International is “a consulting firm dedicated to improving customer experience worldwide, enhancing organizations through the creation of The Experience and brand ambassadors.” By focusing on developing a positive experience, companies are setting themselves up for success. Emotional trust is built when companies seek to provide the best experience possible for their clients. Experience International is centered on the belief that the customer’s experience is a defining factor in their willingness to spread the word about your business. Once customers have the best experience possible, they are likely to become Brand Ambassadors and spread the word about your company. In order to help companies create an exceptional experience, they have developed an “Experi ...


Which of These Skills are Demonstrated by Your Web Presence?


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Apr 07 2016
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Which of These Skills are Demonstrated by Your Web Presence?

In today’s world, a brand’s online presence is a defining factor in its ability to achieve and maintain success. A strong web presence is a proven indicator of a company’s ability to connect with customers and maintain long-term business relationships. A successful website is one that is intentionally constructed to address the specific interests and needs of its viewers. Strategic planning and intentional content development are the key factors in developing a winning online presence. Websites are inherently visual projects that evoke emotional reactions of all who interact with them. By knowing your target market, you are able to construct a web presence that sends the right message to your audience. The design of your website, social media, blog, and other digital channels are a representation of your company’s image, thus it is wise to ensure that they each align with the skills that ...


Who Taught You Complex Problem Solving Skills?


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Apr 07 2016
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Who Taught You Complex Problem Solving Skills?

Douglas Belkin writes in the Wall Street Journal, “Four in 10 U.S. college students graduate without the complex reasoning skills to manage white-collar work, according to the results of a test of nearly 32,000 students.” “The test, which was administered at 169 colleges and universities in 2013 and 2014 and released Thursday, reveals broad variation in the intellectual development of the nation’s students depending on the type and even location of the school they attend.” The results were influenced by a variety of factors, but show striking results. “On average, students make strides in their ability to reason, but because so many start at such a deficit, many still graduate without the ability to read a scatterplot, construct a cohesive argument or identify a logical fallacy”. “Even if there is notable growth over four years, many students are starting at such a low point they may st ...


What is the Main Draw of Social Media?


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Apr 07 2016
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What is the Main Draw of Social Media?

Social media has skyrocketed to become one of the most popular mechanisms of human interaction. Communicating through social media has become a commonplace way for people to connect with one another—personally and professionally. What is it exactly that draws people into social networking, though? Social media attracts engagement because it:          Encourages users to exercise creativity          Provides the autonomy to choose who and what to interact with          Evokes emotional responses to content          Creates visually stimulating images Perhaps one of the most striking observations is that social media allows its users to exercise two of the top 10 skills of the 21st century —creativity and emotional intelligence simultaneously. Each time a post is made, it requires creativity to develop the words and content that is going to be posted. As soon as the content is posted, othe ...


Which of the Top 10 Skills Influences Your Productivity Most?


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Apr 07 2016
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Which of the Top 10 Skills Influences Your Productivity Most?

According to psychologist Dr. Travis Bradberry, Emotional intelligence (EQ) is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results. Emotional intelligence is your ability to recognize and understand emotions in yourself and others, and your ability to use this awareness to manage your behavior and relationships. Developing your EQ has an impact on the way your brain functions—which influences both your personal and professional life. Companies that retain emotionally intelligent employees are likely to reap the benefits of their high EQ. Communication, teambuilding, and time management are directly influenced by EQ and are also correlated to an individual’s ability to work well—even under immense external pressures. As skills such as emotional intelligence and cr ...


The Demand for Certain Job Skills are Shifting


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Apr 07 2016
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The Demand for Certain Job Skills are Shifting

According to the World Economic Forum, there will be a shift in the top job skills through the year 2020. This shift is brought about by technological influences and the increased demand for innovation across industries. As the tech industry rapidly grows and technological advancements abound, skill sets including creativity will become more valuable and desired. While creativity is already proven to be a desired skill set, it is projected to jump in rank from 10th to 3rd on the World Economic Forum’s list. Emotional intelligence will also join the list and become a top skill ranked at number six. By the year 2020, creativity and emotional intelligence are both projected to be included on the list of the top 10 skills—proving a shift in professional priorities and processes. Creativity and emotional intelligence both indicate an emergent approach to creative leadership. This emergent ap ...


DevDigital's Involvement With LMS: MaxxContent


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Mar 22 2016
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DevDigital's Involvement With LMS: MaxxContent

Due to its efficiency and cost effectiveness, tech-ed is rapidly growing, and Dr. Turner Nashe (IDS) and Peter Marcum (DevDigital) felt that prison inmates should also have the opportunity to expand their education. In 2015, MaxxContent was formed to cater to prison education programs, and allow inmates to rebuild their lives, and lay a foundation for their futures. MaxxContent is a Learning Management System (LMS) that is built on an SAAS platform (software as a service) that facilitates the delivery of educational programs from major publishers through a custom platform to secure facilities, corporate environments, and educational institutions. The LMS market caters to users from both the academic as well as the corporate world, private and public sectors. The market consists of various large and niche players who provide proficient software solutions such as content management, perfor ...


How The Ed-Tech Market Is Transforming Technology


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Mar 22 2016
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How The Ed-Tech Market Is Transforming Technology

A recent article in The Atlantic states that the ed-tech market is worth more than $8 billion, although “skeptics question whether the new products improve learning.” While many people are still unconvinced that educational technology actually betters the learning process, the data and statistics hold the proof that this industry is transforming the learning methods most of us are accustomed to. The Educational Technology Industry Network has divided ed-tech into four categories: Content: Such as an “interactive software that teaches language arts and math” Instructional Support: Encompassing “testing and productivity tools” Management: Such as “Learning Management Systems, and class-scheduling software” Special Categories: Which includes “Online Courses, as well as tools for niche areas like Advanced Placement materials or special needs” The network examines the data reported by organiz ...


What Are They Learning From You?


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Mar 21 2016
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What Are They Learning From You?

Let’s take a typical consumer’s journey onto a website that they found through searching for topics of interest. Let’s assume the site they found was either the result of a referral by someone, or findings from the search, which were the result of high rankings or paid search ads. The consumer “learned” about the site from three sources. So, the first part of the journey was “finding something of relevance” through web searches which happens more than 3.5 billion times a day. Point #1: If they can’t find you they don’t have the opportunity to learn anything from you. Once the consumer journey begins at your website, visitors have to be able to quickly find what they are looking for. One has to assume that what they were looking for has something to do with what they were searching for. So, if the key words used to tag the site brought people to the site. Now, the obvious thing they need ...


DevDigital New Project Launches


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Mar 11 2016
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DevDigital New Project Launches

The year is off to a great start and DevDigital's project managers, designers and developers have been hard at work making our clients' visions come to reality. Keep reading to see five of our latest projects, and to learn a little about our clients! If you are interested in expanding or improving your website, contact DevDigital today!  Best Brands Best Brands, a wholesale wine and spirits distribution business, has been in business since 1939, when Prohibition was repealed in Tennessee. Their mission is to be the Middle Tennessee and Chattanooga distributor of choice. They build profitability and serve the needs of their associates, suppliers, customers, and community. Their portfolio consists of a wide variety of wine and spirits.  Platinum Records Nashville Platinum Records is one of the hottest and fastest growing independent record labels in Nashville. With close to 40 years of mu ...


Seven Ways to Reduce the Cost of Technology Problems


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Mar 09 2016
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Seven Ways to Reduce the Cost of Technology Problems

It seems that everyone wants to lower the cost related to technology. Whether that consists of building something new, or maintaining something old, most everyone expects the cost to decrease. As technology becomes more advanced, this seems like a logical expectation, with increased automation and better tools for development, one would expect the prices to drop while the products improve.  So, one must wonder why companies are having problems controlling the cost of technology. The answer is that the problem is not the cost of technology, rather it is the cost of getting people together to agree on what it is they want the technology to do, and how the technology will it be used and managed. As a developer of technology, we see this happen all the time. Someone comes in with an idea or a plan that defines what they want us to build, and we provide the estimated cost of the project. They ...


DevDigital Project Managers Receive PMP Certification


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Feb 04 2016
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DevDigital Project Managers Receive PMP Certification

Josh Griffin and Phillip Turner, Project Managers at DevDigital, recently completed the Project Management Professional (PMP) certification, the most important industry recognition for project managers, through the Project Management Institute (PMI). According to PMI, this certification is highly regarded and recognized globally. The PMP is more than just a title—project managers that have earned this respectable accreditation have completed a rigorous training process and exam, demonstrating that they have the capabilities to communicate and comprehend the worldwide language of project management, and gain connection to a community of professionals, organizations and experts across the globe. Phillip and Josh took the initiative upon themselves to become involved with the PMI, and take the PMP certification examination. After months of studying and preparation, we are thrilled with the ...


Branding Your Business With Data Stories


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Jan 22 2016
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Branding Your Business With Data Stories

"Data, I think, is one of the most powerful mechanisms for telling stories. I take a huge pile of data and I try to get it to tell stories." - Steven Levitt, American Economist. While data and journalism have long gone hand-in-hand, very few businesses take advantage of using data stories as a tool to enhance their branding. If you are not familiar with the term data story, it is exactly what it sounds like—a meaningful story, article, or message that is crafted to explain valuable data, and it is a tool that can greatly assist with the process of branding your business to your consumers. When it comes to branding your business, chances are that you already have a foundation for the basics. It’s likely that you have a general business plan, logo, and website. But by using your company’s relevant data, you can take branding to a whole new level. While the idea of sifting through spreadshe ...


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