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Strategies for Building Customer Retention

January 20, 2023

Strategies for Building Customer Retention

Gone are the days when offering a quality product or service is enough to keep customers coming back for more. Marketplace competition is intense and without a targeted strategy that addresses both attracting new customers and keeping the old ones,...

The Good, the Bad, & the Ugly: Top Factors That Impact Bounce Rates

January 13, 2023

The Good, the Bad, & the Ugly: Top Factors That Impact Bounce Rates

Clear out, take off, and move on. In other words, leave quickly. There seem to be as many idioms for leaving as there are actual words because sometimes, we just need to bounce. But that is the one word that can drive business owners just a touch...

Mandatory Android App Update for Google Play Store

January 6, 2023

Mandatory Android App Update for Google Play Store

Like most things in the digital world, privacy and security standards for mobile apps evolve. It should not be too surprising to learn that Google is making some major changes to its standards for Android apps. If you have an Android app in the...

Anchor Texts: What are They? How Do They Work? & How to Optimize Them for SEO

December 27, 2022

Anchor Texts: What are They? How Do They Work? & How to Optimize Them for SEO

Sometimes internet searching can feel like a trip down the proverbial rabbit hole of information. Or maybe it is more akin to being lured by that “shiny thing” only to be lured to the next shiny thing. Whichever analogy you choose to...

Grant Owens helps companies transform their technology

December 27, 2022

Grant Owens helps companies transform their technology

Senior Project Consultant, Grant Owens, has been a vital member of the DevDigital family for many years now, serving in several roles since joining in 2014.   Grant was initially brought on as a project manager due to...

What Makes DevDigital Unique to Other Software Development Companies in Nashville?

December 26, 2022

What Makes DevDigital Unique to Other Software Development Companies in Nashville?

Numerous tech companies in Nashville and the surrounding counties offer some of the services a business needs to get online and get noticed. What sets some companies apart from others is the ability to offer a full range of web development and...

Benefits of MongoDB as an Enterprise Software Solution

December 26, 2022

Benefits of MongoDB as an Enterprise Software Solution

Which database provides data for your applications and your company? Is it MongoDB? If not, are you moving in that direction to capture the advantages of this flexible database that comes in both server and cloud versions? As enterprise software...

Here is the 411 on Progressive Web Apps

December 23, 2022

Here is the 411 on Progressive Web Apps

In the digital world, you have three basic options for delivering information, entertainment, and marketing messages: websites, mobile apps, and progressive web applications (PWAs). That last option is currently the least common and probably the...

The Secret to Creating Link-Worthy Content is Out

December 22, 2022

The Secret to Creating Link-Worthy Content is Out

“Let’s give ‘em something to link about” It is no secret that link -building is not an easy task. In fact, it’s downright hard, especially without the help of digital marketing...

The Advantage of Combining Software Development and Digital Marketing

November 25, 2022

The Advantage of Combining Software Development and Digital Marketing

Creating software that succeeds in the digital marketplace requires more than good development. You want to launch a new cloud-based suite of services for human resource professionals. Maybe you have Android and iOS apps that badly need updating....

Reasons You Need Social Media Marketing: Don’t Get Caught in 2023 Without It!

November 23, 2022

Reasons You Need Social Media Marketing: Don’t Get Caught in 2023 Without It!

Without a doubt, the business and retail worlds are undergoing rapid change, and it is up to each business to keep up with marketing trends or be left behind. In order to find new marketing and sales strategies, brands must adapt to the current...

Driving Sales 101: Ecommerce SEO Best Practices for Your Website

November 23, 2022

Driving Sales 101: Ecommerce SEO Best Practices for Your Website

There’s nothing wrong with paid traffic but if that is all you’re relying on, you are putting your business in a box and limiting its success. Compared to paid advertising, SEO, or search engine optimization, can generate more...

Black Friday & Cyber Monday Digital Marketing Checklist: Is Your Business Prepared?

November 23, 2022

Black Friday & Cyber Monday Digital Marketing Checklist: Is Your Business Prepared?

The holiday season is here, and 2022 has proven to be a year of opportunity and change, especially when you are getting ready for the biggest shopping days of the year: Black Friday and Cyber Monday (BFCM). There are a variety of ways you can do...

How Investing in a Learning Management System Can Boost Employee Productivity

November 4, 2022

How Investing in a Learning Management System Can Boost Employee Productivity

Training is a necessary investment for businesses, but it can be more time-consuming and less effective than managers might like. Businesses can streamline training, performance tracking, and onboarding by adopting a learning management system...

Applications of Machine Learning in Healthcare

November 4, 2022

Applications of Machine Learning in Healthcare

In the healthcare field, machine learning algorithms and their products have the potential to dramatically change how hospitals, pharmacies, pharmaceutical companies, and behavioral health clinics operate. Machine learning (ML) has many potential...

Powerful SEO Link-Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part Two

November 3, 2022

Powerful SEO Link-Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part Two

Let’s turn up the volume a bit... So, if you've read part one of this linkbuilding series, you have likely created content that people are not only looking for, but content that answers the questions of your audience, it contains the proper...

Powerful SEO Link Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part One

November 2, 2022

Powerful SEO Link Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part One

First and foremost, a good link will drive traffic to your site...But did you know that in the past, link building focused solely on quantity over quality? Talk about a backwardapproach ! Today, link building is the complete opposite, placing...

5 Advantages of integrating APIs with other services

November 1, 2022

5 Advantages of integrating APIs with other services

Application Programming Interfaces, or APIs, have been around for a while and have established themselves as crucial technology in several industries. APIs enable various kinds of technology to connect with each other more quickly and simply, from...

How to Enhance Online Higher Education Applications with Machine Learning

October 31, 2022

How to Enhance Online Higher Education Applications with Machine Learning

Artificial intelligence and related developments in data processing and learning have changed a variety of industries, including higher education, medical research, and medical care. This article focuses on how a principal element of artificial...

Tips for Creating an Engaging E-Learning Experience

October 12, 2022

Tips for Creating an Engaging E-Learning Experience

Any enterprise with employees or customers to train has a strong incentive to make that learning experience impactful and fun. While fun might seem frivolous in a business context, it isn’t. Training that is engaging in different ways can...