Subscription-based businesses are everywhere now.
Do most of your home-cooked meals revolve around Blue Apron or Home Chef? Have you created a playlist on Spotify? Do you read The Athletic daily?
All of those businesses are just a few of the leading catalysts for today’s model of paying for access to content and product.
Book publishers and periodicals in the 17th century were believed to be the first to implement this model. Today, there are a bevy of businesses and websites that follow this standard, and it continues to be a way for businesses to capitalize on revenue growth. In 2016, the subscription-based market boomed by more than 100 percent over five years. The biggest retailers who followed the model produced more than $2.6 billion, up from $57 million in 2011.
So, why have businesses who abide by this standard suddenly become so prevalent and successful?
For starters, clients...
We’re reaching the inevitable point of the year where the Thanksgiving meal is finished, and our attention is now focused on completing our holiday shopping lists.
Although a recent study from Citi Retail Services says that 73 percent of shoppers plan to purchase gifts in-store, 57 percent say they’ll also make purchases this holiday season on a computer, and 42 percent will make acquisitions on a mobile device. Needless to say, technology has played a big part in how we shop for the holidays and will continue to do so in the future.
If you’re about to embark on your holiday shopping expeditions in the coming weeks, here are a few helpful tips on how technology can make things less stressful.
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Just because Black Friday and Cyber Monday are behind us doesn’t mean that retailers are through offering up discounts and savings. They’re looking to bring in lots of...
Last week, many parts of the world celebrated Diwali, the Hindu lights festival that spans over a five-day period and coincides with the Hindu New Year. It’s a celebration of light over darkness and good over evil.
Many of our friends and coworkers in our Vadodara office celebrated Diwali and shared their experiences with us. Here’s what they had to say:
“It was my daughter's first Diwali! We celebrated along with my paternal family. My family was very excited especially my grandparents as they were celebrating the first Diwali with their great-granddaughter.
I tried my hands on Rangoli, which came out to be pretty well as a beginner. The days were spent following our family custom of doing "pooja", visiting temple and spending time with family.
In a nutshell, it was a complete blast of fun with family.” -Rahul Upadhyay
“Diwali is one of the most awaited festival in India. It...
The Escape Game is quickly becoming America’s favorite real-life, puzzle-solving experience, with a variety of platforms for thrill-seekers to choose from.
The popularity of the escape room phenomenon has been exploding over the past couple of years now. In 2014, there were only 22 escape rooms in America. Now, that number has eclipsed to over 2,000, including three Escape Game locations in the Nashville area. Escape Game seems to have laid claim as the most popular escape room company across the United States
Even with three, the sites all get a heavy barrage of visitors looking to test their wits and nerves as they try to work together to complete the objective assigned to them. To combat the large crowds, the Escape Game at Opry Mills have installed kiosks outside their location, helping cement that they might not be just the most popular escape room company, but also the most...