If you’re like most entrepreneurs, you followed a pretty typical digital media path when you started out in business.
1. Get the domain
2. Create a Facebook page
3. And Twitter account
4. And LinkedIn account
5. And Google+
8. Latest new thing everyone says you need…
Once you have all of these awesome social media profiles, pointing back to your outstanding website, sales will come rolling in by default, right?
Hey, the “if you build it they will come” mentality worked for Kevin Costner.
Unfortunately, by now you probably realize it doesn’t work for anything in business either. Not even social media.
Lucky for you, social media isn’t as hard as we make it sometimes. Behind every good digital marketing campaign are the same four keys that work for anything else you do in business.
What, exactly, are you trying to accomplish on your social media...
We all know it’s mandatory for your website to be able to be found by search engines. These days, if Google doesn’t know you exist, you might as well not.
But, while SEO is important, it can’t be the only digital strategy companies use.
The Problem With SEO
The most annoying thing about optimizing for search engines is that search engines are constantly changing their criteria. With each new Google update or revision, tactics that were perfectly acceptable 6 months ago can get you penalized.
For example, up until early this year, one of the quickest ways to get noticed by search engines was link building. There were many ways to do that, but one of the most popular was guest posting.
It worked like this: you are relatively unknown, but you convince a larger, more reputable site to let you contribute a guest post. In exchange for valuable content, they include a link back to your. ...