Top 5 Reasons Your Business Should Upgrade to Responsive Web Design Sooner Than Later

November 7, 2022

Posted by: DevDigital

Top 5 Reasons Your Business Should Upgrade to Responsive Web Design Sooner Than Later

Making a website that works across various platforms and meets user's wants and expectations is becoming more crucial as more people use their smartphones and tablets for things that were previously only available on desktop computers. In simple terms, having a responsive design means that a website's pages reformat themselves depending on the device they are being displayed on, ensuring that regardless of whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly and respond to the changing tech environment. The answer is responsive website design, which combines a single design that can accommodate both desktop and mobile users in place of having separate desktop and mobile versions of a site.

A website may be designed and coded using the responsive web design technique to give a great viewing experience on a variety of devices, including desktop computers and mobile phones. The websites are made with the intention of making reading and navigating them easier while requiring the least amount of scrolling, resizing, and panning. Your website is developed by the web design and development team at DevDigital with the goal of boosting income and consumer engagement. They guarantee that users of your website get the best possible viewing experience on all devices. They create a uniform experience whether you are using a desktop, tablet, or smartphone. Let's look at the top reasons why a company needs responsive web design.

Top 5 Reasons Why a Business Should Upgrade to Responsive Web Design

Increase in Smartphone Usage

Numerous people use their mobile devices to browse websites, look up solutions to their problems, and make purchases. While they are moving, they are doing this. If your website is responsive, users can access it correctly on their own devices. They will wish to visit your website frequently in the future after feeling satisfied. Such a viewing experience will encourage an increasing number of visitors to visit your website, increasing mobile traffic for your company. However, consumers won't be able to access your website correctly on their mobile devices if it does not have a responsive design. They will be able to see often distorted pictures. For them to view the material, they will need to zoom in or scroll. Users will leave your website if they have such an unpleasant experience there. Instead, they will visit the websites of your rivals who have responsive websites that provide them with a flawless viewing experience.

Suggested by Google

In its search results, Google often gives responsive websites the edge over non-responsive ones. Additionally, Google can simply crawl websites that are mobile-responsive. The Google ranking of your mobile website will vary depending on several criteria. These criteria include the website's usability, how quickly it loads, and how long visitors stay on it before departing. Your bounce rate will rise if people exit your mobile website as soon as they get there. Additionally, it will harm your website's ranking. Additionally, decreased traffic and potential unfavorable reviews will ensue if customers do not appreciate their time spent viewing your website.

Improving Speed

The information above the fold should load on a mobile device in less than one second, and the entire page should load in less than two seconds, according to Google Page Speed Developers' criteria. In most cases, loading a desktop version of a website on a mobile device is not possible, at least under those guidelines. A consumer is likely to quit your website and go elsewhere if they are forced to wait longer than this for a page to load.

Increases Leads

Your website will get more visitors the more responsive, professional, user-friendly, and aesthetically pleasing it is. Additionally, everyone who visits your website content searchers, buyers, and casual browsers will have an even better time. They are therefore more inclined to go back to the website later. A seamless and satisfying experience will be offered to users of a website that is attractive and simple to use on mobile devices. In the end, this increases the number of visitors, leads, conversions, sales, as well as the income and profitability of your website.

Better User Experience

Flexibility and user-friendliness are the main qualities that make your users like your website, regardless of the target audience or the content's specialty. The use of responsive fluid grids devoid of unused elements, high-resolution adaptive images, more breakpoints, media queries, easily readable fonts, and so on will make a responsive UI (User Interface) that works in your favor for an improved user experience, which will do wonders for your brand's reputation and garner positive reviews.

Being ahead of the curve is possible with responsive design. There are several significant factors that must be addressed as the demand for media-rich mobile Internet and apps grows, including development and maintenance costs, visibility in search engines, better conversion rates, and most importantly providing your visitors with the best possible user experience. Please do not hesitate to get in touch with DevDigital's specialists if you have any queries about responsive web design; they would be more than pleased to assist you.

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