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Why Are Functional Specifications So Important


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May 22 2014
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Why Are Functional Specifications So Important

Unless this is your fourth or fifth trip down the road of developing software, more than likely all the complexities that go into professional software development aren’t your areas of expertise. Don’t feel bad, you’re certainly not alone. If your project is very small and simple e.g. a normal website, then it’s entirely possible to quickly determine a timeline and cost estimate. With larger projects, e.g. web and mobile applications, it’s much more difficult AND there will always be functionality nobody will think of until the project is underway. So without further ado, let’s dive into one of the most essential pieces to a great development experience and a question you should have answered before choosing us or any development shop. Question : When and how much do you charge to create a functional specification document? Most companies of experience have a process in place to create...


Building Something is Only Half the Requirement


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May 20 2014
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Building Something is Only Half the Requirement

Many organizations call us looking for a quote on building something for them. Most of the time people think they can simply tell us what they want and expect us to simply build it. In order to build something that does something we have to ask a lot of questions so we can understand what is supposed to be accomplished. Building something is the easy part. Understanding what it needs to do is the hard part. Most of the time people don’t think about what technology needs to or can do. Technology has become a dominant force in today’s marketplace. It is a force of innovation that can transform intangible things into tangible results. Anyone can build you a web site or you can simply buy a template from WordPress for $50 and do it yourself. Building things with technology has become a commodity and anyone with basic skills can build things using the latest and greatest technology. But...


Why Is It So Hard To Turn Great Tech Startup Ideas Into Reality


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May 19 2014
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Why Is It So Hard To Turn Great Tech Startup Ideas Into Reality

Everyday a great idea crosses someones mind on how “if there was just an app that does X” it could revolutionize an industry, personal life, or just improve day to day existence. So many of these sparks of genius are never realized and no action is ever taken. There are many reasons for this. It’s often very expensive to build just a prototype. Raising capital is extremely difficult and very time consuming. Most often, the individual with the idea isn’t a mobile or web application developer, designer, marketing strategist, sales professional, business model expert, CPA etc etc. Each one of these niche professionals is vital to growing a successful company, whether it's a startup or an established business. Since there is a million to one chance you are an expert in all of these fields, it's extraordinarily important to make the right choices in who you partner with, hire, or gain...


3 Reasons Responsive Websites Impact Advertising ROI


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May 15 2014
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3 Reasons Responsive Websites Impact Advertising ROI

On a daily basis business owners like you get phone calls from a company trying to sell a new website. Fancy terms like responsive, user permissions, API development, cron jobs, user engagement improvement, bounce rate, UI/UX, and so on are tossed out in an attempt to sound cutting edge. More often than not, because of the bombardment of sales calls and the simple fact that an average business owner isn’t an expert in web design and development, most of this means absolutely nothing. Closing the deal if they happen to get in front of you comes down to price not value. Is cost a major factor in decision making? Of course it is. But what most sales people in the industry don’t realize is the vast majority of business owners aren’t afraid to spend money, assuming there is justifiable ROI on the investment. So without further beating around the bush, why is it important to have a...


Why I Joined Forces With DevDigital


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May 12 2014
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After exiting my last company and starting Serious Startups, it has been my goal to leverage experienced gained as a serial entrepreneur in the traditional “interactive agency” space, and spark a revolution in the tech startup community. So often, tech startup founders have a fantastic idea...but lack the design, development and marketing experience to raise capital or even successfully bootstrap a MVP (minimum viable product). Simply put, I wanted to enable a solid team of designers, developers and marketing strategists the ability to join forces with startup founders, not as traditional vendors, but true partners with vested interest in the success of great ideas.   So why did I join forces with DevDigital? When I met Peter Marcum and Mitch Ballard, the founders of DevDigital, it quickly became apparent our goals were the same, but they were much further down the road than I...


Custom Development Versus Platforms Like Squarespace


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May 08 2014
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On a regular basis, we have clients come in needing custom development after trying to leverage platforms like Squarespace or Wix for what is really a web application not a normal website. While these platforms are great for many websites, it only takes needing minor custom functionality to force a complete redesign and development. Because these platforms do not allow access to source code, upgrades or modifications needed cannot be done, even if a good developer could tackle it in a hour. Common Reasons For Custom Development 3rd Party APIs Needed An API (application programming interface) is basically a door which enables different applications to connect digitally. Some are very complicated, some are straightforward to integrate with. 99% of the time, without a widget that has been developed for a specific API connection and functionality, it doesn’t do 100% of what you need....


The Razor and The Slogan


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May 06 2014
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About 8 years ago, I hired a new animator for my team who had come from Electronic Arts (Need for Speed, Lord of the Rings, Titanfall, Tiger Woods, Madden). In his first couple weeks he emailed me a slideshow from a presentation that he attended when EA was training its teams on methods of pre-production (what should be at least one-third of your development time, but that’s the story of a different post). EA was training their teams on more productive and efficient ways to think about the product they were making. They decided there were two parts to any top project that they needed to align. They called these two parts “the Razor” and “the Slogan.” The Razor is what defines the product internally. The Slogan is what communicates the essence of the product to the audience.  The Razor For the team, the most important thing to have is a solid Razor. The key is to start with the Core– ...


DevDigital launches Kalatech, its Music Business Software Division.


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Apr 24 2014
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DevDigital launches Kalatech, its Music Business Software Division.

Today, DevDigital announces they have launched kalatech, a new company to take on the rapid expansion and adoption of their music business software products. The three kalatech products are Booking Agency Pro, Publishing Pro and Tour Pro; all help facilitate valuable information needed in real-time for efficient operations management. Kalatech has seen an increase in music industry professionals behind the scenes utilizing these vital, all-inclusive digital tools to manage their artist bookings, writer catalogs and tour logistics. Kalatech, has spent five years quietly under the radar developing their current products and growing their roster to over 40 clients. One of the first adoptees, Tony Conway, president of Conway Entertainment, LLC., understood the need for a program where data was transparent to his agents, artists, and various managers whether they were on the road or at. ...


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