The Gift That Marketing Gives

December 11, 2015

Posted by: Maggie Ashworth

The Gift That Marketing Gives

With the advancements of social media and blogging, content creation and marketing are finally gaining more and more traction. But there are still many business owners and entrepreneurs that don’t quite grasp the value of a successful marketing strategy.

You see, anyone can have an amazing idea, product or business plan, but at the end of the day, those things only bring value if they’re being seen. If you fail to capitalize on the visibility of your brand, you’re essentially diminishing your own value. But with a strategic marketing plan in play, your chances for success will increase tremendously.

These days, the concept of marketing is thrown around loosely, and I’ve noticed that very few people really grasp its meaning, along with the value it can bring.

The beauty in creating a marketing plan is that you can shape and mold it, and allow it to evolve to suit your needs. This all starts by first identifying your company’s target goals, which then advances into the development and implementation of a marketing plan.

The gift that marketing gives is one of visibility. It’s so much more than publicity, self-promotion or simply explaining your business. It’s about creating a distinct identity—through branding, generating user engagement, and developing a reputation. 

Successful marketing equips your customers and potential customers with an understanding of what you do, how you do it, and why you do it. It allows you to set yourself apart, which is a key component of successful businesses these days. Marketing gives you the ability to jumpstart, and continue brand excitement.

It begins with an understanding of the big picture—marketing takes the bare bone of your business, and allows it to grow. It allows you to identify what makes your company and its offerings unique. It gives you the ability to recognize your target audience, understand your competition, and determine the best way to get ahead.

If you’re ready to jumpstart 2016 with flying colors, I suggest you start by taking a good look at what you do. Here are a few touch points you can ask yourself to get the ball rolling:

  • What is the purpose of my business?
  • How did I get to where I am in my career today?
  • Why am I passionate about what I do?
  • If a complete stranger asked me the best part about my business, what would it be?
  • What feedback have I received on my business?
  • What is the reputation of my company? And my team?
  • What are five things that I would like to improve this year?

While those may sound like basic questions, I hope you will take the opportunity to answer them with honesty and affirmation. You may have to dig deep to get to the root of them, but once you can identify these answers, you are well on your way to understanding the message you are presenting. And that message is exactly where successful marketing begins.

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