March 20, 2023
Establishing Customer Trust: Tips to Drive Sales Through Better Client Relations
The word trust encompasses a lot of the human experience. Trust often begins with our personal relationships but also includes how we connect to a business’s products and services. Today’s marketplace is vast, diverse, and filled with...
March 3, 2023
The Importance of Backlinks in Your SEO Strategy
It can be difficult sometimes for any business owner to navigate the murky alphabet soup of digital marketing terms. Acronyms like SEO, SERP, and PPC have earned their rightful place in the lexicon that encompasses SEO strategy, but anyone running a...
January 20, 2023
Strategies for Building Customer Retention
Gone are the days when offering a quality product or service is enough to keep customers coming back for more. Marketplace competition is intense and without a targeted strategy that addresses both attracting new customers and keeping the old ones,...
January 13, 2023
The Good, the Bad, & the Ugly: Top Factors That Impact Bounce Rates
Clear out, take off, and move on. In other words, leave quickly. There seem to be as many idioms for leaving as there are actual words because sometimes, we just need to bounce. But that is the one word that can drive business owners just a touch...
January 6, 2023
Mandatory Android App Update for Google Play Store
Like most things in the digital world, privacy and security standards for mobile apps evolve. It should not be too surprising to learn that Google is making some major changes to its standards for Android apps. If you have an Android app in the...
December 27, 2022
Anchor Texts: What are They? How Do They Work? & How to Optimize Them for SEO
Sometimes internet searching can feel like a trip down the proverbial rabbit hole of information. Or maybe it is more akin to being lured by that “shiny thing” only to be lured to the next shiny thing. Whichever analogy you choose to...
December 22, 2022
The Secret to Creating Link-Worthy Content is Out
“Let’s give ‘em something to link about” It is no secret that link -building is not an easy task. In fact, it’s downright hard, especially without the help of digital marketing...
November 23, 2022
Driving Sales 101: Ecommerce SEO Best Practices for Your Website
There’s nothing wrong with paid traffic but if that is all you’re relying on, you are putting your business in a box and limiting its success. Compared to paid advertising, SEO, or search engine optimization, can generate more...
November 23, 2022
Black Friday & Cyber Monday Digital Marketing Checklist: Is Your Business Prepared?
The holiday season is here, and 2022 has proven to be a year of opportunity and change, especially when you are getting ready for the biggest shopping days of the year: Black Friday and Cyber Monday (BFCM). There are a variety of ways you can do...
November 4, 2022
How Investing in a Learning Management System Can Boost Employee Productivity
Training is a necessary investment for businesses, but it can be more time-consuming and less effective than managers might like. Businesses can streamline training, performance tracking, and onboarding by adopting a learning management system...
November 4, 2022
Applications of Machine Learning in Healthcare
In the healthcare field, machine learning algorithms and their products have the potential to dramatically change how hospitals, pharmacies, pharmaceutical companies, and behavioral health clinics operate. Machine learning (ML) has many potential...
November 3, 2022
Powerful SEO Link-Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part Two
Let’s turn up the volume a bit... So, if you've read part one of this linkbuilding series, you have likely created content that people are not only looking for, but content that answers the questions of your audience, it contains the proper...
November 2, 2022
Powerful SEO Link Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part One
First and foremost, a good link will drive traffic to your site...But did you know that in the past, link building focused solely on quantity over quality? Talk about a backwardapproach ! Today, link building is the complete opposite, placing...
November 1, 2022
5 Advantages of integrating APIs with other services
Application Programming Interfaces, or APIs, have been around for a while and have established themselves as crucial technology in several industries. APIs enable various kinds of technology to connect with each other more quickly and simply, from...
October 12, 2022
Tips for Creating an Engaging E-Learning Experience
Any enterprise with employees or customers to train has a strong incentive to make that learning experience impactful and fun. While fun might seem frivolous in a business context, it isn’t. Training that is engaging in different ways can...
October 11, 2022
5 Unexpected Ways That Businesses Can Use Big Data
The increasing volume and variety of data available to today’s business owners can be a problem, or an opportunity. Gaining useful insights on customer wants and needs or buying trends can make the difference between growing and just barely...
October 11, 2022
Using Mobile Apps to Enhance Your Education or Training Programs
Smartphones are ubiquitous and versatile tools for commerce, education, and more. Education providers of all kinds realize that mobile apps are valuable learning tools. Therefore, so many companies offer free or cheap apps for things like language...
October 10, 2022
Staff Augmentation as a Form of Leverage in the Remote Work Era
The post-COVID era of flexible work arrangements might become the norm in many industries because so many workers and employers have gotten used to remote work. You can leverage the benefits of a remote workforce to grow, cut costs, and exploit new...
October 10, 2022
Using Big Data to Make Marketing Decisions for 2023
As 2023 approaches and the final quarter is about to begin, it is time to start preparing. Analyzing data, and monitoring customer behavior in response to your ads, newsletters, and so on should be among the prep work you do. Setting yourself up to...
October 10, 2022
How Much Does It Cost to Build a Mobile App?
This must be one of the most common questions that mobile application developers encounter. Potential clients understandably want to know how much of an investment they must make before they commit to creating and launching an app. The reality of...