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Establishing Customer Trust: Tips to Drive Sales Through Better Client Relations

March 20, 2023

Establishing Customer Trust: Tips to Drive Sales Through Better Client Relations

The word trust encompasses a lot of the human experience. Trust often begins with our personal relationships but also includes how we connect to a business’s products and services. Today’s marketplace is vast, diverse, and filled with...

The Importance of Backlinks in Your SEO Strategy

March 3, 2023

The Importance of Backlinks in Your SEO Strategy

It can be difficult sometimes for any business owner to navigate the murky alphabet soup of digital marketing terms. Acronyms like SEO, SERP, and PPC have earned their rightful place in the lexicon that encompasses SEO strategy, but anyone running a...

Strategies for Building Customer Retention

January 20, 2023

Strategies for Building Customer Retention

Gone are the days when offering a quality product or service is enough to keep customers coming back for more. Marketplace competition is intense and without a targeted strategy that addresses both attracting new customers and keeping the old ones,...

The Good, the Bad, & the Ugly: Top Factors That Impact Bounce Rates

January 13, 2023

The Good, the Bad, & the Ugly: Top Factors That Impact Bounce Rates

Clear out, take off, and move on. In other words, leave quickly. There seem to be as many idioms for leaving as there are actual words because sometimes, we just need to bounce. But that is the one word that can drive business owners just a touch...

Mandatory Android App Update for Google Play Store

January 6, 2023

Mandatory Android App Update for Google Play Store

Like most things in the digital world, privacy and security standards for mobile apps evolve. It should not be too surprising to learn that Google is making some major changes to its standards for Android apps. If you have an Android app in the...

Anchor Texts: What are They? How Do They Work? & How to Optimize Them for SEO

December 27, 2022

Anchor Texts: What are They? How Do They Work? & How to Optimize Them for SEO

Sometimes internet searching can feel like a trip down the proverbial rabbit hole of information. Or maybe it is more akin to being lured by that “shiny thing” only to be lured to the next shiny thing. Whichever analogy you choose to...

The Secret to Creating Link-Worthy Content is Out

December 22, 2022

The Secret to Creating Link-Worthy Content is Out

“Let’s give ‘em something to link about” It is no secret that link -building is not an easy task. In fact, it’s downright hard, especially without the help of digital marketing...

Driving Sales 101: Ecommerce SEO Best Practices for Your Website

November 23, 2022

Driving Sales 101: Ecommerce SEO Best Practices for Your Website

There’s nothing wrong with paid traffic but if that is all you’re relying on, you are putting your business in a box and limiting its success. Compared to paid advertising, SEO, or search engine optimization, can generate more...

Black Friday & Cyber Monday Digital Marketing Checklist: Is Your Business Prepared?

November 23, 2022

Black Friday & Cyber Monday Digital Marketing Checklist: Is Your Business Prepared?

The holiday season is here, and 2022 has proven to be a year of opportunity and change, especially when you are getting ready for the biggest shopping days of the year: Black Friday and Cyber Monday (BFCM). There are a variety of ways you can do...

How Investing in a Learning Management System Can Boost Employee Productivity

November 4, 2022

How Investing in a Learning Management System Can Boost Employee Productivity

Training is a necessary investment for businesses, but it can be more time-consuming and less effective than managers might like. Businesses can streamline training, performance tracking, and onboarding by adopting a learning management system...

Applications of Machine Learning in Healthcare

November 4, 2022

Applications of Machine Learning in Healthcare

In the healthcare field, machine learning algorithms and their products have the potential to dramatically change how hospitals, pharmacies, pharmaceutical companies, and behavioral health clinics operate. Machine learning (ML) has many potential...

Powerful SEO Link-Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part Two

November 3, 2022

Powerful SEO Link-Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part Two

Let’s turn up the volume a bit... So, if you've read part one of this linkbuilding series, you have likely created content that people are not only looking for, but content that answers the questions of your audience, it contains the proper...

Powerful SEO Link Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part One

November 2, 2022

Powerful SEO Link Building Strategies to Boost Your Search Engine Rankings Build Your Brand Part One

First and foremost, a good link will drive traffic to your site...But did you know that in the past, link building focused solely on quantity over quality? Talk about a backwardapproach ! Today, link building is the complete opposite, placing...

5 Advantages of integrating APIs with other services

November 1, 2022

5 Advantages of integrating APIs with other services

Application Programming Interfaces, or APIs, have been around for a while and have established themselves as crucial technology in several industries. APIs enable various kinds of technology to connect with each other more quickly and simply, from...

Tips for Creating an Engaging E-Learning Experience

October 12, 2022

Tips for Creating an Engaging E-Learning Experience

Any enterprise with employees or customers to train has a strong incentive to make that learning experience impactful and fun. While fun might seem frivolous in a business context, it isn’t. Training that is engaging in different ways can...

5 Unexpected Ways That Businesses Can Use Big Data

October 11, 2022

5 Unexpected Ways That Businesses Can Use Big Data

The increasing volume and variety of data available to today’s business owners can be a problem, or an opportunity. Gaining useful insights on customer wants and needs or buying trends can make the difference between growing and just barely...

Using Mobile Apps to Enhance Your Education or Training Programs

October 11, 2022

Using Mobile Apps to Enhance Your Education or Training Programs

Smartphones are ubiquitous and versatile tools for commerce, education, and more. Education providers of all kinds realize that mobile apps are valuable learning tools. Therefore, so many companies offer free or cheap apps for things like language...

Staff Augmentation as a Form of Leverage in the Remote Work Era

October 10, 2022

Staff Augmentation as a Form of Leverage in the Remote Work Era

The post-COVID era of flexible work arrangements might become the norm in many industries because so many workers and employers have gotten used to remote work. You can leverage the benefits of a remote workforce to grow, cut costs, and exploit new...

Using Big Data to Make Marketing Decisions for 2023

October 10, 2022

Using Big Data to Make Marketing Decisions for 2023

As 2023 approaches and the final quarter is about to begin, it is time to start preparing. Analyzing data, and monitoring customer behavior in response to your ads, newsletters, and so on should be among the prep work you do. Setting yourself up to...

How Much Does It Cost to Build a Mobile App?

October 10, 2022

How Much Does It Cost to Build a Mobile App?

This must be one of the most common questions that mobile application developers encounter. Potential clients understandably want to know how much of an investment they must make before they commit to creating and launching an app. The reality of...