December 22, 2022
Posted by: DevDigital
“Let’s give ‘em something to link about”
It is no secret that link -building is not an easy task. In fact, it’s downright hard, especially without the help of digital marketing professionals. Since the search engine came into existence, business owners with technical know-how and marketers alike have spent a considerable amount of time working to ensure their link building strategy and SEO keywords content are both optimized for search. Over the years, of course, ranking methods and tactics changed. For example, SEO (Search Engine Optimization) bad practices like keyword stuffing and invisible text have since been ruled out by Google standards for rankings. However, when it comes to driving organic search results, there are two things that have stood the test of time: High-quality content and credible links to high-quality content.
One thing to understand about content is that one piece of content is not going to cut it in meeting all your goals. All too often, content is treated as though it’s equal, and it’sit is not. For every piece of content that is created should have an individualized goal and expectations established. There is a two-pronged approach to this: link-worthy content and rank-worthy content.
In this article, we are not going to get into rank-worthy content (we will save that for another time). However, it is important to know that these two types of content complement each other and together. But for this piece, we are going to focus specifically on link-worthy content.
Link-worthy content is content that is useful to readers. It typically comes in four forms:
Entertaining: This content is amusing to read and sparks certain interests. It evokes various emotions such as happiness, anger, sadness, and fear.
Informational: This content usually informs readers of what’s going on in the news.
Inspirational: This content is meant to make people want to make some type of change or take some kind of action. For example, self-help pieces or pieces that inspire the reader to take a stand on something or support a cause you are passionate about.
Educational: This is content that teaches readers something. It can include how-to's or discuss certain steps to doing something.
At the end of the day, you want your content to provide the best response to a query posed by a member of your target audience. However, there is no disputing the fact that the internet is full of subpar fluff content. Your goal is to avoid that at all costs. Let’s take a closer look at how to create link-worthy content.
Infographics are always a favorite of authors to incorporate in their posts because visuals attract more attention. Therefore, there is a good likelihood that you will receive a backlink if you produce an infographic or other visual representation of any data. In addition to backlinks for SEO purposes, infographics are frequently shared on social networking sites, which could help you acquire some traction there.
Follow industry-specific blogs and social media organizations to stay current on the news. If you stumble upon a hot issue, you may summarize it in your blog article and include information that the readers find beneficial.
Editors and content writers are drawn to comprehensive solutions that address a specific issue with practical advice. You can develop a tutorial or guide that addresses your sector's particular needs or requirements. You should provide actionable advice to improve the likelihood of obtaining backlinks.
People are helped in decision-making by ranked lists of assorted services and goods. Readers would highly appreciate it if you wrote a listicle that contrasts or lists all the big players in the sector with essential facts.
A brand's journey in the industry is highlighted in an incisive case study, which always intrigues readers and piques their interest. It becomes more valuable and linkable if you can add data and statistics.
Statistics usually pique interest and lend credibility to any piece of information. Surveys with eye-catching facts and statistics are terrific way to learn about the industry and can do wonders for your website.
Both users of search engines and search engines themselves are looking for high-quality, intelligent content to use in their research, share with their audiences, and answer users' questions. You can provide them with helpful, informative, and link-worthy material by strategically generating guides, research reports, infographics, and information resources. This will leave them wondering about what they just read and wanting more content. Just bear in mind how important it is to prioritize quality and usefulness when developing your content.
If your business depends on foot traffic, don't neglect local SEO. That’s where we come in! Get in touch with DevDigital if you are in the market to boost your organic search rankings.