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Search Engine Optimization Rules Are Changing Again


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Jan 28 2018
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Search Engine Optimization Rules Are Changing Again

75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate, and 70% to 80% of people skip straight to organic results, ignoring paid ads completely.  Needless to say, you probably already know all of that. You already know how important landing within the first ten results of a Google search is for your business. You know how that can help your business generate passive traffic, leads, and conversions. That’s why you’ve spent the last year trying to either climb your way through the rankings or maintain your current position. However, 2018 is going to be filled with some things you might not know about search engine rules. In particular, the following concepts are leading the pack in 2018: video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority. With the...


Technology is Driving Rapid Economic and Market Changes


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Jan 22 2018
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Technology is Driving Rapid Economic and Market Changes

Never in our history have we witnessed the power of technology on the global markets and our individual lives. Gartner, one of the largest Technology research firms in the world, provides a unique view of the top 10 changes expected changes over the coming years in the chart.


eLearning Solutions are Exploding


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Jan 15 2018
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eLearning Solutions are Exploding

Change is coming fast and furious within the online learning industry. From cloud-based software adoption to video, tablets, and massive online courses, new eLearning innovations have been hard to keep up with. Consider the following facts and statistic about eLearning: The Learning Management Systems (LMS) market will grow from $5.22 billion to $15.72 billion by 2021. This makes sense as more and more companies make the switch to tech learning solutions. (Source: MarketsandMarkets) Online-only learners are projected to make up almost 25% of all students by 2020. (Source: LearningHouse) 4.6 million college students are taking at least one of their courses online. In fact, this number is expected to grow as universities expand and take on larger student populations. (Source: CertifyMe) And 3.4 million college students take all of their courses online. (Source: LearningHouse) ...


Digital Technology Is More Than Marketing


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Jan 01 2018
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Digital Technology Is More Than Marketing

When the word “Digital” is brought into a business discussion, it usually conjures up thoughts of marketing, e-commerce, and customer experiences.  However, there are much larger opportunities throughout the entire organization that can benefit from using the power of “digital optimization”. Deloitte recently published their Tech Trends 2018 within their Insights magazine. Some key insights revealed in their article are the following: “Though savvy organizations are approaching the digital mandate from a number of angles, one issue remains consistently important: the interconnectedness of front- and back-office systems. CIOs recognize that any effort to transform the front office won’t get far unless new digital systems have deep hooks into the core. These critical hooks make pricing, product availability, logistics, quality, financials, and other “heart of the business” information...


Reducing Software Defect


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Dec 27 2017
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Reducing Software Defect

Software defect reduction is essential for eliminating future time-consuming work on fixing the defect as opposed to creating new development or new product. The upfront cost of eliminating the chance of defects is significant, but the cost of fixing defects is enormous. Therefore, software developers now have the capabilities of avoiding predictable pitfalls to help reduce errors in code.   It is 100 times more expensive discovering and fixing a software problem after delivery instead of finding and repairing during the requirements and design phase. Good design architectural practices can also decrease the cost-escalation factor.  Another way to reduce software defect is to reduce avoidable rework by abandoning the traditional reductionist processes and instead embrace the emergent processes. These types of processes emerge through prototyping. Additionally, peer reviews are a...


Crackin’ Down on Cybersecurity


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Dec 27 2017
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Crackin’ Down on Cybersecurity

The new mafia of today is cybercriminals. It is important for us to know how they work so that we can better protect ourselves against their attacks. Predominantly, cybercriminals use ransomware for the majority of their attacks. In fact, ransomware attacks have increased by 2,000 percent from September 2015 to September 2017. Also, cyberattacks against businesses has risen by 23 percent in 2017. It is time for us to learn from our mistakes. Typically, those who fall victim to cybercrime do not speak out, and this is unfortunate because instead of planning a way to prevent it from happening again, organizations are simply trying to cover it up. It is time to educate victims instead of shaming them. The interconnectedness of billions of devices that the future brings has a goal of making our lives easier, but it also brings a major threat. To ensure that we do not fall victim to...


Design Practices That Increase Business Value


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Dec 27 2017
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Design Practices That Increase Business Value

Design is a critical component to any business reaching its potential. Some companies may only consider design in the beginning phases of product development or perhaps some companies may view design as simply “making something pretty.” These presumptions about design are quickly being squashed due to companies like Amazon Prime and Netflix outperforming the rest of the index by 211 percent due to their investment in design processes, capabilities, and leadership over the past ten years. Overall, there are three assumptions that attribute to design being a major profiter for business: design is more than one department, design is more than a single phase, and design is more than a gut feeling.   Individuals within the design department need to intermingle and collaborate with others, not just during the design phase of a product. An easy way to incorporate this idea is to rethink the...


Launching the Venture


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Dec 27 2017
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The Owen Graduate School at Vanderbilt held a “Launching the Venture” session on 12/16/17.  This forum gives their MBA students the opportunity to show their entrepreneurial ideas to a panel of judges.  DevDigital’s Stu Miller (on the left) was honored to be chosen as one of the judges.  Michael Burcham (on the right),  Professor in the Practice of Management, led the class and the presentations.  Michael is the CEO of Narus Health - a healthcare organization whose care management services and technologies support individuals with serious medical conditions, their families and the medical community engaged in their treatment.  Michael was also the founding President & CEO of the Nashville Entrepreneur Center from 2010-2015. Seven concepts were presented to the panel: Uppraisal, designed to eliminate failures in the appraisal process required for mortgage loans; Flat Mundo which...


After 10 Years It Is Time to Reinvent Ourselves


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Dec 27 2017
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After 10 Years It Is Time to Reinvent Ourselves

We’ve looked at our history of developing technological solutions for Tennessee businesses over the last ten years, and we’ve peeked into the future.  What we saw was a lot different than what we’ve done in the last ten years. Customer expectations for return on investments in technology is much higher, and the view of technology is no longer one of expense rather it is now being viewed as an investment.   The change in view changes a lot of things including: What value is the technology creating for customers? How can that value be measured? What value is the technology creating for operations? How can that value be measured? What value is the technology creating for employees? How can that value be measured?   Therefore, if you begin to view technology as an investment, then it becomes an asset that is expected to create a return. What is the return expected? That...


Looking Back on 2017 and Looking Ahead at 2018


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Nov 20 2017
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Looking Back on 2017 and Looking Ahead at 2018

2017 was an innovative and exciting year for the tech world. From Elon Musk’s ambitious plans to transform transportation with plans for a Hyperloop to autonomous cars becoming a reality with companies like Mercedes-Benz and Ford, the transportation sector will never be the same. Transportation was not the only area of innovation and excitement in 2017. With products like Alexa and Echo already household names, artificial intelligence was definitely on the rise in 2017 and will continue to soar in the coming years with companies like Google, Apple and Microsoft cornering this market. With 2018 approaching, the tech world will be gearing up for yet another exciting and innovative year. A huge trend that continues to emerge in 2018 is the development of artificial intelligence (AI). Narrow AI, which involves a machine learning a specific task, is where the action is currently....


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