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There’s no such thing as a perfect website, and if you want to make the most of yours, you need to make a commitment to consistent improvement. Of course, that’s vastly easier to do if you’re happy with the CMS (content management system) you’re using. If you’re not, then you might as well be planning to run a marathon in uncomfortable shoes.
But what can you do? If your site is running on an outdated or unsuitable platform, what’s the best way to proceed? You can simply deal with it and make progress as best you can, but I don’t recommend that — the problem will only get worse over time. Instead, you should think about moving to a platform that better fits your needs in a process known as a migration.
But what does a migration involve? How can you choose a platform, and what do you need to know when making the move? Let’s go through it.
If you are planning to take some vacation time and travel in the United States or perhaps even abroad, the following apps will make your trip easier and allow you to have a stress-free, relaxing vacation.
Tripit is an all-around great travel app that will help you stay organized and take the guesswork out of planning your own itinerary whether your travel plans take you across states or across countries. Travelers who fly frequently will find this app to be extremely helpful because it keeps all of your boarding passes, hotel reservations, car rentals, and restaurant reservations in one place to create a mastery itinerary for your trip. Another great feature of Tripit is that you can share your master itinerary with others who need to know when your flight departs and arrives and where you’re staying. This is all done automatically through the app, no...
The year is off to a great start and DevDigital's project managers, designers and developers have been hard at work making our clients' visions come to reality. Keep reading to see five of our latest projects, and to learn a little about our clients! If you are interested in expanding or improving your website, contact DevDigital today!
Best Brands, a wholesale wine and spirits distribution business, has been in business since 1939, when Prohibition was repealed in Tennessee. Their mission is to be the Middle Tennessee and Chattanooga distributor of choice. They build profitability and serve the needs of their associates, suppliers, customers, and community. Their portfolio consists of a wide variety of wine and spirits.
Platinum Records Nashville
Platinum Records is one of the hottest and fastest growing independent record labels in Nashville. With close to 40 years of...
Design is a critical component to any business reaching its potential. Some companies may only consider design in the beginning phases of product development or perhaps some companies may view design as simply “making something pretty.” These presumptions about design are quickly being squashed due to companies like Amazon Prime and Netflix outperforming the rest of the index by 211 percent due to their investment in design processes, capabilities, and leadership over the past ten years.
Overall, there are three assumptions that attribute to design being a major profiter for business: design is more than one department, design is more than a single phase, and design is more than a gut feeling.
Individuals within the design department need to intermingle and collaborate with others, not just during the design phase of a product. An easy way to incorporate this idea is to rethink the...
Although most businesses are aware of the importance of mastering the digital experience, many are still not achieving the results they desire. This article from Marketing Land outlines the 10 common mistakes companies make with mobile. Here is the recap:
1. Assuming your company needs a mobile app
2. Creating mobile and desktop experiences in silos
3. Lacking a data collection/aggregation plan
4. Treating mobile as a bolt onto the web experience
5. Assuming mobile advertising is like digital display advertising, but smaller
6. Viewing responsive design as the only solution
7. Including non-mobile-friendly content like PDFs and infographics in the experience
8. Forgetting that mobile means smartphones AND tablets
9. Mistaking "mobile-first" for "mobile at all costs"
10. Forgetting to localize mobile content, design and experiences.
Consumers are more demanding than ever before. And marketers who are able to deliver fast, frictionless experiences will reap the benefits. Global Product Lead [of Google] Daniel An set out to help marketers better understand how various industry sectors are performing when it comes to mobile page speed.
The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of mobile site visitors leave a page that takes longer than three seconds to load. That's a big problem.
It's no secret that shoppers expect a fast mobile experience. If there's too much friction, they'll abandon their cart and move on. Today, it's critical that marketers design fast web experiences across all industry sectors. Consumers want to quickly pay bills on finance sites, get rapid results when they're browsing vacation reviews, and view an article immediately when...
World Gym was founded in 1976 and has become an iconic fitness brand over the years. The global company is opening their first Nashville location and secured our help to create their online presence.
World Gym was founded by Joe Gold in 1976 during the days of “Muscle Beach” in Venice, California. The gym became a popular fitness destination for fitness stars and the Hollywood elite. As the gym began to gain momentum, it has transformed the fitness scene across the world. By focusing on elements of passion, strength, and commitment to greatness, this gym attracts athletes across the world in each of their locations.
This spring, World Gym Music City will open its doors in Downtown Nashville. This gym location will offer individual and group fitness options, massages, supplements, showers, saunas, tanning, and a fitness shop. Once they are open, their fitness schedules will be available...
Bourbon Street Blues and Boogie Bar recently unveiled a new website and online reservation system. DevDigital designed and updated a new website that is as aesthetically pleasing as it is functional. As part of the new website design, Bourbon Street introduced an online reservation platform that allows customers to go online to reserve chairs in advance of their visit to the well-known restaurant. Customers can expect to pay a small fee to reserve a chair of their choice before their visit. The system offers customers a more convenient experience and also creates a new revenue stream for Bourbon Street, as seats were not formerly monetized.
The reservations tab on the new website offers visitors a view of the table arrangements and their proximity to the stage. Date, time, and quantity of seats are all options available to those wishing to make reservations. The process is quick, easy,...
When it comes to businesses today, personalization is more valuable than ever. With accessibility at an all time high—ranging from Google searches to social media, blog posts and articles in the media, a person can find what they are looking for with a simple click of a button on the device of their choice. This means that visibility to your target market is key, but even once you accomplish that, you need to be sure that your target market can not only easily find your business and the services that you offer, but that your potential and existing clients understand what your company is all about.
Web personalization is the best place to start, as this is where most leads are generated today. When someone visits your website you need to be sure that they not only understand what you do. It is so much more than that. Your website needs to show the history behind your company, why you do...
Many times people ask us “How often should we change our web site?” The answer depends on your customers and business goals, but we do have some general guidelines for you to consider. First, despite your best intentions, it is very challenging to design a site that doesn’t look stale in some way if it is never changed. Second, and perhaps more important, Google simply ranks sites higher when they make changes. Additionally, Google’s search algorithms are always changing, which means that in order to keep up, SEO plans need to be adjusted, content needs to be refreshed, and following the newest trend: having original and personalized images that are tagged accordingly. Here's the thing, trends change all the time and technology changes constantly. For example, a responsive mobile experience is one of the latest, and most important trends today. Most websites we see are still not...