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How technology can help you with your holiday shopping


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Nov 28 2018
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How technology can help you with your holiday shopping

We’re reaching the inevitable point of the year where the Thanksgiving meal is finished, and our attention is now focused on completing our holiday shopping lists. Although a recent study from Citi Retail Services says that 73 percent of shoppers plan to purchase gifts in-store, 57 percent say they’ll also make purchases this holiday season on a computer, and 42 percent will make acquisitions on a mobile device. Needless to say, technology has played a big part in how we shop for the holidays and will continue to do so in the future. If you’re about to embark on your holiday shopping expeditions in the coming weeks, here are a few helpful tips on how technology can make things less stressful. Track Social Media posts Just because Black Friday and Cyber Monday are behind us doesn’t mean that retailers are through offering up discounts and savings. They’re looking to bring in lots of...


Weekly Roundup: DevDigital is going out with a bang in 2017!


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Nov 18 2017
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  Weekly Roundup: 3 Reasons Why DevDigital is Going Out with a Bang in 2017!   It's Weekly Roundup time! As always, we've got a million exciting things happening at DevDigital. The end of year is fast approaching and we've been launching a TON of custom websites for our clients to finish out 2017 with a bang. There's nothing like showing off a shiny new website or app at your Office Parties.     Obits on Demand  OBITUARIES ON DEMAND!?! Yes, it's a thing! And yes, there's an app for that! A 86 year old man, John Haswell, from Nashville, came up with an idea for an easier and more cost efficient method for obituaries. With a quick google search, he came across DevDigital and the rest was history. His mind set was making lives easier for seniors, and that he accomplished. With this app, you are able to create a personal and more in depth obituary than the generic, basic ones you see in...


What is the Main Draw of Social Media?


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Apr 07 2016
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What is the Main Draw of Social Media?

Social media has skyrocketed to become one of the most popular mechanisms of human interaction. Communicating through social media has become a commonplace way for people to connect with one another—personally and professionally. What is it exactly that draws people into social networking, though? Social media attracts engagement because it:          Encourages users to exercise creativity          Provides the autonomy to choose who and what to interact with          Evokes emotional responses to content          Creates visually stimulating images Perhaps one of the most striking observations is that social media allows its users to exercise two of the top 10 skills of the 21st century —creativity and emotional intelligence simultaneously. Each time a post is made, it requires creativity to develop the words and content that is going to be posted. As soon as the content is posted,...


Why Businesses Are Approaching Social Media the Wrong Way


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Sep 29 2015
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Why Businesses Are Approaching Social Media the Wrong Way

The purpose of social networks is to do just that—allow social interaction within our networks. And when it comes to using social media for businesses, I can’t help but notice that so many companies seem to be taking the wrong approach. As a business, it’s important to make sure that your social presence represents your relationship with your consumers. It is a human tool that should be used for human interaction (that sounds like it is coming from a human). But nowadays, there are so many corporations that simply approach social platforms as a means for shameless self-promotion. This is not exactly riveting content. If you want to use social media to capture your audience’s attention (and you absolutely should), I strongly suggest that approach your posts with consideration of your readers. Just because you’re using a digital tool to relay the information doesn’t mean it has to sound...


The Value of SEO and Social Media


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Jul 15 2015
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Social Media may have started off as a way to share photos, connect with old friends, and stay updated on current news, but today it is one of the most effective marketing tools for any kind of business. However, social media management for a business is far different than your occasional posts on your personal profiles. Establishing which networks are right for your company, creating a monthly social media calendar with current content and engaging with the correct audience are all critical points when developing a company’s presence on social media. And, after all of that is done, many business owners choose to take advantage of search engine optimization, to maximize their brand presence. If you are interested in growing your social media presence, we invite you to take a look at several layers of social media services that we are now offering. Silver Package 4 Facebook posts/...


Introducing Max Black, Kalatech Product Specialist


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Nov 10 2014
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Introducing Max Black, Kalatech Product Specialist

Here at DevDigital we talk a lot about the importance of people. Everything we do is focused on helping customers and working with entrepreneurs. Ideas are great, but people are what really make the difference. And as great as our clients are, we know we also have the best people in the world on our staff. To prove it to you, we’ll be running a little series of get-to-know-you posts so you can know more about the awesome men and women who make up DevDigital. Today, meet Max Black. Max is a graduate of Middle Tennessee State University and a 5-year Navy veteran. He also tells awesome jokes. 1. What is your favorite thing about your job at DevDigital? Working with fun and motivated people to help grow the company 2. What is one of your favorite quotes? Music is a decoration of time. – Frank Zappa 3. If you were reincarnated as an ice cream flavor, what flavor would you be and why? Black...


How to Use LinkedIn to Gain Traction In Your Business


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Sep 22 2014
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How to Use LinkedIn to Gain Traction In Your Business

We’ve talked about how valuable LinkedIn can be to your business, but we haven’t talked about how to do it well. Like every other human interaction, there’s a right and a wrong way to use any social media. LinkedIn is no different. Connect with Purpose LinkedIn is famous for insisting that you know the people you connect with. But, anyone who’s spent time on LinkedIn knows that users have ignored this admonishment for a long time. Don’t worry too much about only connecting with people you’ve already met, but do make sure you reach out with a purpose. On Twitter, you can follow anyone you want for any reason. It’s a one-to-many platform, and it’s unimportant that you have a particular reason for following someone. On LinkedIn, though, you should only connect with people you want to do business with. If you haven’t met them yet, but know you can provide them value, go ahead and send the...


The Social Network You're Ignoring - But Shouldn't Be


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Sep 19 2014
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The Social Network You're Ignoring - But Shouldn't Be

We’ve talked before about the importance of Twitter marketing for B2B companies. Thanks to its rapid growth and high profile users, Twitter gets a lot of love from consumers. But, there’s another social media network that many professionals overlook and shouldn’t. LinkedIn has been around since 2003, and over the years has gotten little love compared to the sexier consumer-focused social networks. It’s often seen primarily as a platform for job seekers and overhyped resumes. While there are plenty of opportunities for job seekers, like all good social networks, LinkedIn has taken on a life of its own. Make Local Connections When you think of social media, you probably think of making connections around the world. And most platforms are fantastic for meeting customers and partners who may never be in the same city with. The beauty of LinkedIn, though, is that it’s naturally conducive to...


Twitter Strategies for the B2B Company


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Aug 27 2014
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Twitter Strategies for the B2B Company

We’ve talked before about how Twitter isn’t just for consumer-facing companies anymore. Twitter can also be a powerful tool for B2B companies, both for extending the brand and for generating high quality leads. But, how do you “do” Twitter well? As tempting as it is to just hop onto the platform, you have to think through your strategy a little before you do. First, ask yourself if Twitter is where you need to be. Do potential customers hang out on Twitter? (The answer is probably yes, but do your homework and make sure.) Next, ask yourself who will maintain your Twitter presence. Every new company wants to hop on board the Twitter train, and since it’s so easy to set up, it’s often one of the first things new entrepreneurs do. Then the Twitter profile sits there empty for years. Obviously, this will do nothing for your brand. Once you’ve decided Twitter is the platform for you and you...


Why Twitter Works for B2B Companies, Too


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Aug 25 2014
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Why Twitter Works for B2B Companies, Too

At one point it seemed like Twitter was the domain of celebrities and techies, a place to follow news and keep up with friends. Even after it became obvious that Twitter could be a powerful marketing tool, it was mostly used by consumer brands to reach their customers. What many may not realize is that Twitter can also be a huge asset to the growing B2B company. Last year, Twitter conducted a study on the benefits B2B companies see when marketing on their platform. Here are some of the findings: 1. Tweets increase traffic. If you tweet, they will come. If a Twitter user sees a tweet from your brand, they are more likely to visit your site. In fact, Twitter user visit B2B sites at a higher rate (59%) than the average Internet user (40%). 2. Tweets increase awareness. A Twitter user who sees a tweet from your brand is more likely to search for your brand later. In fact, there...


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