We’re reaching the inevitable point of the year where the Thanksgiving meal is finished, and our attention is now focused on completing our holiday shopping lists.
Although a recent study from Citi Retail Services says that 73 percent of shoppers plan to purchase gifts in-store, 57 percent say they’ll also make purchases this holiday season on a computer, and 42 percent will make acquisitions on a mobile device. Needless to say, technology has played a big part in how we shop for the holidays and will continue to do so in the future.
If you’re about to embark on your holiday shopping expeditions in the coming weeks, here are a few helpful tips on how technology can make things less stressful.
Track Social Media posts
Just because Black Friday and Cyber Monday are behind us doesn’t mean that retailers are through offering up discounts and savings. They’re looking to bring in lots of...
We appreciate everyone who came out to celebrate our 10th anniversary party earlier this month! As you may already know, we are moving our office to the North Capitol area, which is close to First Tennessee Park. We feel very fortunate that DevDigital has grown and thrived so much in the past ten years that we now need 7,500 square feet of space as opposed to our previous space of 4,000 square feet in the Berger Building. Currently, during the renovation process of our new office space, we are busily at work in E|SPACES in Belle Meade. We are looking forward to moving into our new offices at the Tennessee Education Association building on 801 2nd Avenue N. in September. To read more about our move, click here for more details about our transition featured in Nashville Post.
Weekly Roundup: 3 Reasons Why DevDigital is Going Out with a Bang in 2017!
It's Weekly Roundup time! As always, we've got a million exciting things happening at DevDigital. The end of year is fast approaching and we've been launching a TON of custom websites for our clients to finish out 2017 with a bang. There's nothing like showing off a shiny new website or app at your Office Parties.
Obits on Demand
OBITUARIES ON DEMAND!?! Yes, it's a thing! And yes, there's an app for that!
A 86 year old man, John Haswell, from Nashville, came up with an idea for an easier and more cost efficient method for obituaries. With a quick google search, he came across DevDigital and the rest was history. His mind set was making lives easier for seniors, and that he accomplished. With this app, you are able to create a personal and more in depth obituary than the generic, basic ones you see in...
Social media has skyrocketed to become one of the most popular mechanisms of human interaction. Communicating through social media has become a commonplace way for people to connect with one another—personally and professionally. What is it exactly that draws people into social networking, though? Social media attracts engagement because it:
Encourages users to exercise creativity
Provides the autonomy to choose who and what to interact with
Evokes emotional responses to content
Creates visually stimulating images
Perhaps one of the most striking observations is that social media allows its users to exercise two of the top 10 skills of the 21st century —creativity and emotional intelligence simultaneously.
Each time a post is made, it requires creativity to develop the words and content that is going to be posted. As soon as the content is posted,...
As many of you know, DevDigital has an office in Baroda, India and today marks India’s biggest holiday of the year—Diwali, or Deepavali. The festival’s name is derived from the Indian meanings of avali (a row) and deepa (clay lamps),that the locals place outside of their homes to represent the internal light that guards them from “spiritual darkness.” The significance of the Hindu holiday is the celebration of light of over darkness, wisdom over ignorance, kindness over destruction, and faith over anguish.
In Baroda, Diwali is literally known as the “Festival of Lights,” and is observed in honor of Lakshmi, the Hindu goddess of wealth, fortune, and prosperity. It is an enormous four-day celebration, that transforms India into a gorgeous, illuminated paradise, with every city and town, home and building glowing with lamps and lights. While the main holiday occurs on one night, the...
The purpose of social networks is to do just that—allow social interaction within our networks. And when it comes to using social media for businesses, I can’t help but notice that so many companies seem to be taking the wrong approach.
As a business, it’s important to make sure that your social presence represents your relationship with your consumers. It is a human tool that should be used for human interaction (that sounds like it is coming from a human). But nowadays, there are so many corporations that simply approach social platforms as a means for shameless self-promotion. This is not exactly riveting content.
If you want to use social media to capture your audience’s attention (and you absolutely should), I strongly suggest that approach your posts with consideration of your readers. Just because you’re using a digital tool to relay the information doesn’t mean it has to sound...
Social Media may have started off as a way to share photos, connect with old friends, and stay updated on current news, but today it is one of the most effective marketing tools for any kind of business. However, social media management for a business is far different than your occasional posts on your personal profiles.
Establishing which networks are right for your company, creating a monthly social media calendar with current content and engaging with the correct audience are all critical points when developing a company’s presence on social media. And, after all of that is done, many business owners choose to take advantage of search engine optimization, to maximize their brand presence.
If you are interested in growing your social media presence, we invite you to take a look at several layers of social media services that we are now offering.
4 Facebook posts/...
Here at DevDigital we talk a lot about the importance of people. Everything we do is focused on helping customers and working with entrepreneurs. Ideas are great, but people are what really make the difference.
And as great as our clients are, we know we also have the best people in the world on our staff. To prove it to you, we’ll be running a little series of get-to-know-you posts so you can know more about the awesome men and women who make up DevDigital.
Today, meet Max Black. Max is a graduate of Middle Tennessee State University and a 5-year Navy veteran.
He also tells awesome jokes.
1. What is your favorite thing about your job at DevDigital?
Working with fun and motivated people to help grow the company
2. What is one of your favorite quotes?
Music is a decoration of time. – Frank Zappa
3. If you were reincarnated as an ice cream flavor, what flavor would you be and why?
We’ve talked about how valuable LinkedIn can be to your business, but we haven’t talked about how to do it well. Like every other human interaction, there’s a right and a wrong way to use any social media. LinkedIn is no different.
Connect with Purpose
LinkedIn is famous for insisting that you know the people you connect with. But, anyone who’s spent time on LinkedIn knows that users have ignored this admonishment for a long time.
Don’t worry too much about only connecting with people you’ve already met, but do make sure you reach out with a purpose.
On Twitter, you can follow anyone you want for any reason. It’s a one-to-many platform, and it’s unimportant that you have a particular reason for following someone.
On LinkedIn, though, you should only connect with people you want to do business with. If you haven’t met them yet, but know you can provide them value, go ahead and send the...
We’ve talked before about the importance of Twitter marketing for B2B companies. Thanks to its rapid growth and high profile users, Twitter gets a lot of love from consumers.
But, there’s another social media network that many professionals overlook and shouldn’t.
LinkedIn has been around since 2003, and over the years has gotten little love compared to the sexier consumer-focused social networks. It’s often seen primarily as a platform for job seekers and overhyped resumes.
While there are plenty of opportunities for job seekers, like all good social networks, LinkedIn has taken on a life of its own.
Make Local Connections
When you think of social media, you probably think of making connections around the world. And most platforms are fantastic for meeting customers and partners who may never be in the same city with.
The beauty of LinkedIn, though, is that it’s naturally conducive to...