April 17, 2023
Effective Debugging Techniques for Software Development
While every software developer has loft expectations when creating the perfect product at the initial attempt, the most likely scenario will typically involve some issues that require adjustments. Finding what works, what does not, and what should...
April 11, 2023
How AI is Powering Digital Marketing
The term artificial intelligence or AI has been batted around lately in our everyday language. While some may think this harkens to a science fiction movie starring robots who learn to think for themselves, in the ecommerce landscape AI means so...
April 7, 2023
How to Capitalize on Metaverse Experience
Just as business owners have learned to navigate the intricacies of a comprehensive digital marketing strategy, new options appear on the scene to shake up the online establishment. The constant barrage of innovations should be expected and even...
April 4, 2023
Best Practices in Mobile App Development
Many companies use a combination of their websites and mobile apps to create multi-platform accessibility, attract new consumers to their brand and retain the loyalty of current customers. Online shoppers want and expect their efforts to be fast and...
March 30, 2023
Studio Bank - Creator Spotlight: Debby Sapp
Studio Bank member Debby Sapp has built her career on helping others build their businesses. Debby started in finance and has worked with some of Music City's legends, including Alan Jackson, George Jones, and Lee Greenwood. Today, she's a partner...
March 20, 2023
Establishing Customer Trust: Tips to Drive Sales Through Better Client Relations
The word trust encompasses a lot of the human experience. Trust often begins with our personal relationships but also includes how we connect to a business’s products and services. Today’s marketplace is vast, diverse, and filled with...
March 3, 2023
The Importance of Backlinks in Your SEO Strategy
It can be difficult sometimes for any business owner to navigate the murky alphabet soup of digital marketing terms. Acronyms like SEO, SERP, and PPC have earned their rightful place in the lexicon that encompasses SEO strategy, but anyone running a...
January 20, 2023
Strategies for Building Customer Retention
Gone are the days when offering a quality product or service is enough to keep customers coming back for more. Marketplace competition is intense and without a targeted strategy that addresses both attracting new customers and keeping the old ones,...
January 13, 2023
The Good, the Bad, & the Ugly: Top Factors That Impact Bounce Rates
Clear out, take off, and move on. In other words, leave quickly. There seem to be as many idioms for leaving as there are actual words because sometimes, we just need to bounce. But that is the one word that can drive business owners just a touch...
January 6, 2023
Mandatory Android App Update for Google Play Store
Like most things in the digital world, privacy and security standards for mobile apps evolve. It should not be too surprising to learn that Google is making some major changes to its standards for Android apps. If you have an Android app in the...
December 27, 2022
Anchor Texts: What are They? How Do They Work? & How to Optimize Them for SEO
Sometimes internet searching can feel like a trip down the proverbial rabbit hole of information. Or maybe it is more akin to being lured by that “shiny thing” only to be lured to the next shiny thing. Whichever analogy you choose to...
December 27, 2022
Grant Owens helps companies transform their technology
Senior Project Consultant, Grant Owens, has been a vital member of the DevDigital family for many years now, serving in several roles since joining in 2014. Grant was initially brought on as a project manager due to...
December 26, 2022
What Makes DevDigital Unique to Other Software Development Companies in Nashville?
Numerous tech companies in Nashville and the surrounding counties offer some of the services a business needs to get online and get noticed. What sets some companies apart from others is the ability to offer a full range of web development and...
December 26, 2022
Benefits of MongoDB as an Enterprise Software Solution
Which database provides data for your applications and your company? Is it MongoDB? If not, are you moving in that direction to capture the advantages of this flexible database that comes in both server and cloud versions? As enterprise software...
December 23, 2022
Here is the 411 on Progressive Web Apps
In the digital world, you have three basic options for delivering information, entertainment, and marketing messages: websites, mobile apps, and progressive web applications (PWAs). That last option is currently the least common and probably the...
December 22, 2022
The Secret to Creating Link-Worthy Content is Out
“Let’s give ‘em something to link about” It is no secret that link -building is not an easy task. In fact, it’s downright hard, especially without the help of digital marketing...
November 25, 2022
The Advantage of Combining Software Development and Digital Marketing
Creating software that succeeds in the digital marketplace requires more than good development. You want to launch a new cloud-based suite of services for human resource professionals. Maybe you have Android and iOS apps that badly need updating....
November 23, 2022
Reasons You Need Social Media Marketing: Don’t Get Caught in 2023 Without It!
Without a doubt, the business and retail worlds are undergoing rapid change, and it is up to each business to keep up with marketing trends or be left behind. In order to find new marketing and sales strategies, brands must adapt to the current...
November 23, 2022
Driving Sales 101: Ecommerce SEO Best Practices for Your Website
There’s nothing wrong with paid traffic but if that is all you’re relying on, you are putting your business in a box and limiting its success. Compared to paid advertising, SEO, or search engine optimization, can generate more...
November 23, 2022
Black Friday & Cyber Monday Digital Marketing Checklist: Is Your Business Prepared?
The holiday season is here, and 2022 has proven to be a year of opportunity and change, especially when you are getting ready for the biggest shopping days of the year: Black Friday and Cyber Monday (BFCM). There are a variety of ways you can do...