Organizations must be verified by Google for Nonprofits before eligible to receive a Google Ads grant.
An organization must satisfy all of the eligibility requirements in Step 1 to qualify for a grant and other Google nonprofit services.
STEP 1: Verify Eligibility
There are a few preliminary steps to take before being eligible for a Google Ad Grant. Here are those steps:
- Register with TechSoup, which verifies nonprofits for Google. The Google for Nonprofits validation page is what you need.
- The organization must be a registered 501c3 organization in good standing with the IRS.
- If your organization has tax-exempt organization through affiliation with a central or umbrella organization, you may still qualify for Google for Nonprofits, including Ad Grants. If you think this may be a blocker, the IRS had group exemption guidelines.
- Make sure your site meets Google’s quality standards before applying.
Note: Education organizations, government entities at any level, and healthcare organizations and hospitals are not eligible for Google for Nonprofits.
STEP 2. Apply to Google for Nonprofits
- You will need a Google account to access the Google for Nonprofits application.
- Complete your Google for Nonprofits application. You’ll eventually need the verification code that TechSoup supplies, but you can start the process without being verified.
- You’ll get an email from Google with next steps.
STEP 3: Activate Google Ad Grants
Those were the preliminary steps before being able to apply for the Google Ad Grants program. To apply for and activate a Google Ad Grants account follow these steps:
- Once approved for Google for Nonprofits go to your account.
- Click Activate under Google Ad Grants and complete the application.
- Review your application and click Activate to submit your information.
Verification through TechSoup will take 2 to 14 working days so this is how long it will take Google to verify an application.
Google Ad Grants will take 3 days to review an application and reply with next steps.