Applying for A Google Ads grant

April 24, 2022

Posted by: DevDigital

Applying for A Google Ads grant

Organizations must be verified by Google for Nonprofits before eligible to receive a Google Ads grant.

An organization must satisfy all of the eligibility requirements in Step 1 to qualify for a grant and other Google nonprofit services.  

STEP 1: Verify Eligibility

There are a few preliminary steps to take before being eligible for a Google Ad Grant. Here are those steps:

  • Register with TechSoup, which verifies nonprofits for Google. The Google for Nonprofits validation page is what you need. 
  • The organization must be a registered 501c3 organization in good standing with the IRS.  
  • If your organization has tax-exempt organization through affiliation with a central or umbrella organization, you may still qualify for Google for Nonprofits, including Ad Grants. If you think this may be a blocker, the IRS had group exemption guidelines
  • Make sure your site meets Google’s quality standards before applying. 

Note: Education organizations, government entities at any level, and healthcare organizations and hospitals are not eligible for Google for Nonprofits. 

STEP 2. Apply to Google for Nonprofits

  • You will need a Google account to access the Google for Nonprofits application. 
  • Complete your Google for Nonprofits application. You’ll eventually need the verification code that TechSoup supplies, but you can start the process without being verified. 
  • You’ll get an email from Google with next steps. 

STEP 3: Activate Google Ad Grants

Those were the preliminary steps before being able to apply for the Google Ad Grants program. To apply for and activate a Google Ad Grants account follow these steps:

  • Once approved for Google for Nonprofits go to your account. 
  • Click Activate under Google Ad Grants and complete the application. 
  • Review your application and click Activate to submit your information. 


Verification through TechSoup will take 2 to 14 working days so this is how long it will take Google to verify an application. 

Google Ad Grants will take 3 days to review an application and reply with next steps.

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