April 21, 2016
Posted by: Kelsey Kinsel
In the past couple of years, internet traffic has begun to shift towards mobile applications, which are more commonly known as “apps.” Apps are quickly becoming the most popular medium for online content and are helping to establish a new normal for user engagement. Although websites are still an essential part to a successful online presence, apps are proving to be excellent investments for businesses that want to stay ahead of technological trends.
There are many benefits for companies that choose to develop apps for their brands—such as increased visibility, opportunities to develop and maintain deepened relationships with a target audience, and creating seamless integration between the app and its related eCommerce and social media platforms.
A good app blends everything a company has to offer—all in one place. The following trends are predicted for apps this year:
Up until recently, most digital traffic has primarily filtered just through websites. With the increasing popularity of mobile devices such as phones, tablets and smartwatches—more and more users are accessing the web while on the go. Apps offer a streamlined way for users to personalize their user experience as they access their favorite websites. An app, at its essence, is an extension of a website and serves the purpose of connecting with users in a meaningful personal, and portable way.
According to Forbes, a mobile-optimized site works wonders for appealing to the mobile crowd, but soon, apps will begin to replace them. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. We’re still several years away from apps completely replacing websites as a medium, but 2016 is shaping up to be a pivotal year in app adoption from business owner’s perspectives. Ultimately, apps have the potential to become the most frequented method of engaging with a brand digitally—thus creating an entirely new normal.
January 19, 2017
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