September 15, 2014
Posted by: Grant Owens
There’s no end to development options in today’s tech landscape. Websites, web apps, mobile-first, mobile-only, responsive, native....
There are so many options, it can be overwhelming and impossible to know what’s best for your business. We’ve talked before about responsive web design, and for any website, it’s become a must have.
But what about your mobile app? Assuming you need more than a responsive web page, should you go with HTML5 or a native app?
The short answer, of course, is “It depends.” Here are some of the pros and cons to both approaches.
Quick, easy, and cheaper to develop
Works across multiple devices
Ability to iterate and change quickly across all devices
Easy to find via search engines
No access to device functions like GPS
Browser-based experience, rather than branded controlled experience
Consumers spend a lot of time in native apps, as opposed to quickly using HTML5 sites
Native mobile apps are the ones we’re more familiar with. We’ve all become accustomed to searching the App or Play store for the apps we want to use, and consumers use apps on a daily basis.
But, is a native app always the way to go?
Full access to phone’s underlying features like camera, GPS, etc
User experience will be uniform, not reliant on a browser
Familiar to consumers
Time-consuming to develop and maintain
Not accessible across multiple platforms
Decisions like mobile development are complicated ones. Give us a call at DevDigital, and we’ll talk through all the options that will be best for your business.