Search Engine Optimization Rules Are Changing Again

January 28, 2018

Posted by: DevDigital

Search Engine Optimization Rules Are Changing Again

75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate, and 70% to 80% of people skip straight to organic results, ignoring paid ads completely. 

Needless to say, you probably already know all of that. You already know how important landing within the first ten results of a Google search is for your business. You know how that can help your business generate passive traffic, leads, and conversions. That’s why you’ve spent the last year trying to either climb your way through the rankings or maintain your current position. However, 2018 is going to be filled with some things you might not know about search engine rules. In particular, the following concepts are leading the pack in 2018: video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority.

With the proliferation of fake news, search engines are getting smarter and smarter with the aim of identifying real quality content. That means content quality and clear identification of your site to search engines has never been more important than now.

Contact us at DevDigital and ask one our project managers to do an SEO audit on your website, so you can know what needs to be done to be found and approved by the search engines. This is critical for your business to rise to the top in 2018.


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