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In today’s world, a brand’s online presence is a defining factor in its ability to achieve and maintain success. A strong web presence is a proven indicator of a company’s ability to connect with customers and maintain long-term business relationships. A successful website is one that is intentionally constructed to address the specific interests and needs of its viewers. Strategic planning and intentional content development are the key factors in developing a winning online presence.

Websites are inherently visual projects that evoke emotional reactions of all who interact with them. By knowing your target market, you are able to construct a web presence that sends the right message to your audience. The design of your website, social media, blog, and other digital channels are a representation of your company’s image, thus it is wise to ensure that they each align with the skills that are proven to retain your customers’ attention. Since emotional intelligence and creativity are projected to be two of the top skills by 2020, it is wise to evaluate your web presence to ensure that it incorporates these key skills.

Web design has been an often overlooked element of success, but the emotional appeal that it has for its viewers is a significant way to build momentum. A website that is visually appealing and informative tells a story that engages with the people that visit it.

The design and colors of a website may evoke certain emotions while the content and verbiage of your web writing should clearly communicate the core of who your brand is. The internet allows for the ability to reach people of diverse backgrounds, so it is vital that your online presence is consistent and engaging, yet creative. In something as vast as the internet, creativity, innovation, and emotionally engaging content stands out.

Each time someone views your website or digital channels, an emotional reaction occurs either consciously or subconsciously.  Any business goal that you want to reach in regards to design, requires an emotional investment by the user. It is in these interactions that customers begin to build a mental image of who your band is—which develops their trust. 

As the marketplace rapidly adapts to technological changes, we recommend that you ask yourself the following questions:

• Does your web presence consider emotional appeal?
• Do you have a website that strategically seeks to engage with your audience?
• Are you aware of the messages that your design and content convey on your digital channels?

Each business has different goals and should seek to emote in its own unique way. However, the key component is simply being intentional about the story that you are providing. Due diligence goes a long way. Since a company’s website is an emotional investment, it is important to place an emphasis on the quality of its online content.

DevDigital can help you create an online presence that tells the perfect story. Contact us today to see how we can help!