February 1, 2022
Posted by: DevDigital
Valentine’s Day is near and love is in the air. Something that always proven true is Google is still every bit in love with content marketing as it was three years ago.
Content that converts is not unlike cupid’s arrow. You’re scrolling along looking at a website and BAM! Out of nowhere you see something that peaks your interest and makes you fully engage. Capturing a user’s attention is key to content marketing. Which in turn is key to any effective SEO strategy.
But what is content marketing? And How Do I Play Cupid?
Content marketing is a set way of writing content that not only attracts users that see your content, but also gets Google’s attention to make you show up on search results. Let me tell you, Google loves content! Content marketing is a form of SEO that includes various keywords that are strategically placed to drive users to your site. However, it is not enough to just lead users to your site. This is where the branding part of content marketing comes in and it is now up to you to keep the user engaged.
Let’s break it down
SEO Content Marketing
So how do you make Google fall in love with your content? Obviously, an SEO agency is the best way to ensure that your content is helping you attract new users, however there are plenty of things you can do yourself to get the best first impression with Google.
First things first, start at the top. Google crawls your page very similar to how your average users scrolls through your page. They start at the top with your Title Tag and work their way down your page to your H tags, your inline content, and then to the next page in navigation.
As you work your way down the page you should have a set list of keywords that you implement within all areas of content. Here are some little known tips to knowing what catches Google’s eye and will get you in front of search results.
Here is our check checklist to make Google fall in love with your content at first sight:
Ok, We have Google’s attention. What do we do to keep user’s attention?
Here is some quick tips to convert that first impression into a lead:
The biggest take away when you are writing content for your website is to not forget that both SEO and marketing and branding are equally important to achieving great content. While performing impactful and intentional keyword research is not as easy as it sounds, a small amount of keyword research knowledge can go a long way. If you still seem lost DevDigital is here to help! To get started on converting some of your lost leads into sales contact us today!