Blog

The Social Network You're Ignoring - But Shouldn't Be

September 19, 2014

The Social Network You're Ignoring - But Shouldn't Be

We’ve talked before about the importance of Twitter marketing for B2B companies. Thanks to its rapid growth and high profile users, Twitter gets a lot of love from consumers. But, there’s another social media network that many professionals...

HTML5 or Native Apps--The Pros and Cons

September 15, 2014

HTML5 or Native Apps--The Pros and Cons

There’s no end to development options in today’s tech landscape. Websites, web apps, mobile-first, mobile-only, responsive, native.... There are so many options, it can be overwhelming and impossible to know what’s best for your business....

Business 101: Don't Tackle An Elephant Head On

September 10, 2014

Business 101: Don't Tackle An Elephant Head On

I've heard two different philosophies about building a successful company. One school of thought glorifies the idea of "disruption." These are the Ubers of the world who set out to redefine or create entire industries. Then there are the founders...

How to Get Free Tech Consulting--And a Potential Partner

September 8, 2014

How to Get Free Tech Consulting--And a Potential Partner

Are you an industry expert with a great idea for solving a common problem? Then you probably know how expensive it can be to develop technology within your non-tech company. And, you’ve probably been burned by vendors who didn’t understand your...

SEO 101: 3 Must Haves to Be Recognized By Google

September 4, 2014

SEO 101: 3 Must Haves to Be Recognized By Google

We all know that search engines--specifically Google--run the online world. If your content is not “searchable,” you will never be found by the Internet-browsing public. What you may not realize is that the Google bots don’t see your website...

Forget Starting Up. Build a Business

September 2, 2014

Forget Starting Up. Build a Business

‘Tis the season for accelerator graduation. As programs come to an end, Demo Days are popping up everywhere, proudly displaying the companies they’ve built in the last 3 months. With the influx of new startups entering the ecosystem, you have...

Twitter Strategies for the B2B Company

August 27, 2014

Twitter Strategies for the B2B Company

We’ve talked before about how Twitter isn’t just for consumer-facing companies anymore. Twitter can also be a powerful tool for B2B companies, both for extending the brand and for generating high quality leads. But, how do you “do” Twitter...

Why Twitter Works for B2B Companies, Too

August 25, 2014

Why Twitter Works for B2B Companies, Too

At one point it seemed like Twitter was the domain of celebrities and techies, a place to follow news and keep up with friends. Even after it became obvious that Twitter could be a powerful marketing tool, it was mostly used by consumer brands to...

The Case for Mobile First

August 21, 2014

The Case for Mobile First

For years enterprise companies have developed software for desktop use first. If they had any mobile app, it was an afterthought or nice addition. Few--if any--companies developed enterprise mobile apps first. That trend is rapidly changing. The...

SEO 101: Keyword Research

August 20, 2014

SEO 101: Keyword Research

Search engine optimization--SEO--is a super scary term that really just means you’re building your website so that search engines can find you. Do it well, and customers will come to your site without any other marketing efforts on your part. Do...

4 Essentials to Increase Conversions

August 18, 2014

4 Essentials to Increase Conversions

“I need to increase traffic to the website!” If sales aren’t coming in quickly, this might be the first thing you think. After all, more traffic equals more sales, right? Not necessarily. Not all traffic is created equal. If you spend a lot of...

Why a Development Shop is Your Best Bet

August 14, 2014

Why a Development Shop is Your Best Bet

Perhaps the most exciting phase of a business is right at the beginning. You’ve uncovered your great idea, you’ve done the initial research, and you’ve started talking to potential customers. You know what you want to build. Now what? For many...

4 Keys to a Great Social Media Strategy

August 8, 2014

4 Keys to a Great Social Media Strategy

If you’re like most entrepreneurs, you followed a pretty typical digital media path when you started out in business. 1. Get the domain 2. Create a Facebook page 3. And Twitter account 4. And LinkedIn account 5. And...

Why Good SEO Can't Be Your Only Strategy

August 4, 2014

Why Good SEO Can't Be Your Only Strategy

We all know it’s mandatory for your website to be able to be found by search engines. These days, if Google doesn’t know you exist, you might as well not. But, while SEO is important, it can’t be the only digital strategy companies use. The...

Where to Find Great Business Ideas--Even When You Think You Can't

August 1, 2014

Where to Find Great Business Ideas--Even When You Think You Can't

Have you ever thought you’d like to be an entrepreneur, but you just can’t come up with the right idea? Maybe you’ve got an idea but aren’t sure if it’s viable. Or maybe you feel completely stuck, unable to come up with any idea at...

3 Tips For Finding Great Blog Content

July 30, 2014

3 Tips For Finding Great Blog Content

We talked last week about the importance of content marketing, no matter what industry you’re in. Content marketing can attract an audience, and once you have an audience, promoting your business is that much easier. “But,” you...

How Responsive Design Will Help Your Business

July 28, 2014

How Responsive Design Will Help Your Business

If you know anything about websites, you've heard the term 'responsive web design.' It's the number one trend in site design in the last 2 years, and you'll be hard pressed to find a designer not using it. If you're not familiar with responsive web...

How to Know if Content Marketing is Right for You

July 24, 2014

How to Know if Content Marketing is Right for You

By now, you’ve probably heard the buzz about content marketing. Everyone’s talking about it, and everyone’s experimenting with its potential. But, what exactly is content marketing, and is it really right for your...

The 1 Thing You Should Be Doing--No Matter What

July 22, 2014

The 1 Thing You Should Be Doing--No Matter What

Recently a friend told me about a group of men he had been hanging out with. “I’m the youngest by at least 20 years,” he said. “And they’re all successful, run multiple businesses each. The talk is crazy: politics, religion, business. And...

Why You Should Blog--No Matter Your Industry

July 21, 2014

Why You Should Blog--No Matter Your Industry

If you’re in business in 2014, you should have a blog. No ifs, ands, or buts about it. Yes, it takes time to write good blog posts, and it can sometimes be hard to clearly see the ROI. But, like networking, blogging is something that seems...