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Why Twitter Works for B2B Companies, Too

August 25, 2014

Why Twitter Works for B2B Companies, Too

At one point it seemed like Twitter was the domain of celebrities and techies, a place to follow news and keep up with friends. Even after it became obvious that Twitter could be a powerful marketing tool, it was mostly used by consumer brands to...

The Case for Mobile First

August 21, 2014

The Case for Mobile First

For years enterprise companies have developed software for desktop use first. If they had any mobile app, it was an afterthought or nice addition. Few--if any--companies developed enterprise mobile apps first. That trend is rapidly changing. The...

SEO 101: Keyword Research

August 20, 2014

SEO 101: Keyword Research

Search engine optimization--SEO--is a super scary term that really just means you’re building your website so that search engines can find you. Do it well, and customers will come to your site without any other marketing efforts on your part. Do...

4 Essentials to Increase Conversions

August 18, 2014

4 Essentials to Increase Conversions

“I need to increase traffic to the website!” If sales aren’t coming in quickly, this might be the first thing you think. After all, more traffic equals more sales, right? Not necessarily. Not all traffic is created equal. If you spend a lot of...

Why a Development Shop is Your Best Bet

August 14, 2014

Why a Development Shop is Your Best Bet

Perhaps the most exciting phase of a business is right at the beginning. You’ve uncovered your great idea, you’ve done the initial research, and you’ve started talking to potential customers. You know what you want to build. Now what? For many...

4 Keys to a Great Social Media Strategy

August 8, 2014

4 Keys to a Great Social Media Strategy

If you’re like most entrepreneurs, you followed a pretty typical digital media path when you started out in business. 1. Get the domain 2. Create a Facebook page 3. And Twitter account 4. And LinkedIn account 5. And...

Why Good SEO Can't Be Your Only Strategy

August 4, 2014

Why Good SEO Can't Be Your Only Strategy

We all know it’s mandatory for your website to be able to be found by search engines. These days, if Google doesn’t know you exist, you might as well not. But, while SEO is important, it can’t be the only digital strategy companies use. The...

Where to Find Great Business Ideas--Even When You Think You Can't

August 1, 2014

Where to Find Great Business Ideas--Even When You Think You Can't

Have you ever thought you’d like to be an entrepreneur, but you just can’t come up with the right idea? Maybe you’ve got an idea but aren’t sure if it’s viable. Or maybe you feel completely stuck, unable to come up with any idea at...

3 Tips For Finding Great Blog Content

July 30, 2014

3 Tips For Finding Great Blog Content

We talked last week about the importance of content marketing, no matter what industry you’re in. Content marketing can attract an audience, and once you have an audience, promoting your business is that much easier. “But,” you...

How Responsive Design Will Help Your Business

July 28, 2014

How Responsive Design Will Help Your Business

If you know anything about websites, you've heard the term 'responsive web design.' It's the number one trend in site design in the last 2 years, and you'll be hard pressed to find a designer not using it. If you're not familiar with responsive web...

How to Know if Content Marketing is Right for You

July 24, 2014

How to Know if Content Marketing is Right for You

By now, you’ve probably heard the buzz about content marketing. Everyone’s talking about it, and everyone’s experimenting with its potential. But, what exactly is content marketing, and is it really right for your...

The 1 Thing You Should Be Doing--No Matter What

July 22, 2014

The 1 Thing You Should Be Doing--No Matter What

Recently a friend told me about a group of men he had been hanging out with. “I’m the youngest by at least 20 years,” he said. “And they’re all successful, run multiple businesses each. The talk is crazy: politics, religion, business. And...

Why You Should Blog--No Matter Your Industry

July 21, 2014

Why You Should Blog--No Matter Your Industry

If you’re in business in 2014, you should have a blog. No ifs, ands, or buts about it. Yes, it takes time to write good blog posts, and it can sometimes be hard to clearly see the ROI. But, like networking, blogging is something that seems...

Embrace the Fear

July 16, 2014

Embrace the Fear

“You’re willing to give up good on the off-chance of finding great.” Someone said this to me recently, and the most confusing thing about the statement was that it was said in an accusing way. Isn’t that true of everyone? Turns out that...

Failure Is Inevitable--And It's Not Glamorous

July 14, 2014

Failure Is Inevitable--And It's Not Glamorous

"The hard thing isn’t dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare." --Ben Horowitz, The Hard Thing About Hard Things In the Silicon Valley-inspired startup culture, we...

Why We Think People Matter Most--Even in Tech Development

July 11, 2014

Why We Think People Matter Most--Even in Tech Development

Let’s be honest. These days we’re kind of in love with our technology. Phones, tablets, and wearables are all a part of our daily existence, both in our personal and work lives. We use them for everything from getting directions to sending...

Know Thyself and Win Every Time

July 8, 2014

Know Thyself and Win Every Time

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will...

Why Globalization is the Future of Technology Development

July 7, 2014

Why Globalization is the Future of Technology Development

When most people think of outsourcing, they think of Asian factories crammed full of underpaid workers doing dangerous work Americans abandoned a century ago. With that picture in mind, it makes sense that we have a negative view of outsourcing...

How to Ruin Your Entrepreneurial Journey Before You Even Start

June 24, 2014

How to Ruin Your Entrepreneurial Journey Before You Even Start

I have a dirty little secret. I’m a perfectionist. I like things done just right, and I want to know from the outset that they’re going to turn out, well, perfectly. Even if they won’t admit it, most entrepreneurs are the same way. We want to...

How Intrapreneurship Could Work For You

June 23, 2014

How Intrapreneurship Could Work For You

Thanks to the enormous successes of Facebook, Twitter, Google, and other tech startups, entrepreneurship is experiencing another hey day. Some estimates put the number of new tech startups each at 100 million. And, let’s face it, with $17 billion...