November 19, 2014
Introducing Phillip Turner, Project Manager
Welcome back to our ongoing series introducing the amazing DevDigital team. Maybe we’re a little biased, but we think our team is the best in the industry, and we want you to know all about them. Phillip Turner is one of our project managers. He...
November 10, 2014
Introducing Max Black, Kalatech Product Specialist
Here at DevDigital we talk a lot about the importance of people. Everything we do is focused on helping customers and working with entrepreneurs. Ideas are great, but people are what really make the difference. And as great as our clients are, we...
November 6, 2014
Kalatech Artists Rack Up at The CMA Awards
Last night Nashville hosted the Country Music Association Awards, capping a week full of music and parties and superstars. At Kalatech, we’re very lucky to work with world class musicians all over the world, and last night showcased...
October 21, 2014
DevDigital Invests in First Ever Music Business Accelerator
Here at DevDigital we’re pumped to announce our involvement with the new Project Music accelerator, led by the Nashville Entrepreneur Center and the CMAs. We’re joining the biggest names in music to invest in and mentor the 8 companies...
October 17, 2014
Bringing Home a Win in the Battle of the Tech Bands
Austin and Nashville are two Southern cities heavily influenced by music and technology. The both host a vibrant entrepreneurial culture that attracts the talent required to create outstanding music and breakthrough technology. I have the pleasure...
October 16, 2014
Entrepreneurs: Born or Made?
http://www.hiscox.co.uk/business-blog/born-or-made/ UK insurance company Hiscox published an infographic a few months ago showing some findings from their recent DNA of an Entrepreneur study. The infographic is interesting, highlighting some of...
October 13, 2014
How to Choose the Perfect Vendor for Your Business
It doesn’t matter what business you’re in, you’ll need vendors of some kind. In today’s economy, that’s often a development shop to build your website or app. With lots of development shops out there, how in the world do you know which one...
September 26, 2014
DevDigital Partners Clean Up NEXT Award Nominations
Nashville is booming. Everywhere you look there’s construction and help wanted signs. Traffic’s a nightmare, but it’s a fun time to live in a growing city. One of the signs of growth in our city is the explosion of entrepreneurship in every...
September 22, 2014
How to Use LinkedIn to Gain Traction In Your Business
We’ve talked about how valuable LinkedIn can be to your business, but we haven’t talked about how to do it well. Like every other human interaction, there’s a right and a wrong way to use any social media. LinkedIn is no...
September 19, 2014
The Social Network You're Ignoring - But Shouldn't Be
We’ve talked before about the importance of Twitter marketing for B2B companies. Thanks to its rapid growth and high profile users, Twitter gets a lot of love from consumers. But, there’s another social media network that many professionals...
September 15, 2014
HTML5 or Native Apps--The Pros and Cons
There’s no end to development options in today’s tech landscape. Websites, web apps, mobile-first, mobile-only, responsive, native.... There are so many options, it can be overwhelming and impossible to know what’s best for your business....
September 10, 2014
Business 101: Don't Tackle An Elephant Head On
I've heard two different philosophies about building a successful company. One school of thought glorifies the idea of "disruption." These are the Ubers of the world who set out to redefine or create entire industries. Then there are the founders...
September 8, 2014
How to Get Free Tech Consulting--And a Potential Partner
Are you an industry expert with a great idea for solving a common problem? Then you probably know how expensive it can be to develop technology within your non-tech company. And, you’ve probably been burned by vendors who didn’t understand your...
September 4, 2014
SEO 101: 3 Must Haves to Be Recognized By Google
We all know that search engines--specifically Google--run the online world. If your content is not “searchable,” you will never be found by the Internet-browsing public. What you may not realize is that the Google bots don’t see your website...
September 2, 2014
Forget Starting Up. Build a Business
‘Tis the season for accelerator graduation. As programs come to an end, Demo Days are popping up everywhere, proudly displaying the companies they’ve built in the last 3 months. With the influx of new startups entering the ecosystem, you have...
August 27, 2014
Twitter Strategies for the B2B Company
We’ve talked before about how Twitter isn’t just for consumer-facing companies anymore. Twitter can also be a powerful tool for B2B companies, both for extending the brand and for generating high quality leads. But, how do you “do” Twitter...
August 25, 2014
Why Twitter Works for B2B Companies, Too
At one point it seemed like Twitter was the domain of celebrities and techies, a place to follow news and keep up with friends. Even after it became obvious that Twitter could be a powerful marketing tool, it was mostly used by consumer brands to...
August 21, 2014
The Case for Mobile First
For years enterprise companies have developed software for desktop use first. If they had any mobile app, it was an afterthought or nice addition. Few--if any--companies developed enterprise mobile apps first. That trend is rapidly changing. The...
August 20, 2014
SEO 101: Keyword Research
Search engine optimization--SEO--is a super scary term that really just means you’re building your website so that search engines can find you. Do it well, and customers will come to your site without any other marketing efforts on your part. Do...
August 18, 2014
4 Essentials to Increase Conversions
“I need to increase traffic to the website!” If sales aren’t coming in quickly, this might be the first thing you think. After all, more traffic equals more sales, right? Not necessarily. Not all traffic is created equal. If you spend a lot of...